Optimove x Delivyr

Compliance-first SMS and MMS delivery for regulated markets

Overview

Delivyr and Optimove work together to power compliant, high-deliverability SMS/MMS messaging for gaming/iGaming operators in the U.S. Optimove manages audience selection, campaigns, and lifecycle flows, while Delivyr powers the full SMS/MMS delivery layer. Together, they remove carrier blocks, compliance risk, and operational overhead while improving deliverability, engagement, and reporting.

Key Capabilities

Native Optimove Integration

Use Optimove for audience selection, campaign setup, and lifecycle flows while Delivyr powers SMS/MMS delivery for U.S. recipients. Templates are created and approved in Delivyr, then synced into Optimove for campaigns. Supports both scheduled and triggered messaging.

Real-Time Reporting & Performance Metrics

Accurate delivery, engagement, and campaign metrics flow back into Optimove in real time, giving clients clear visibility into what was sent, delivered, clicked, and engaged with.

Pre-Approved Template Library & Content Compliance

Delivyr provides pre-approved, carrier-vetted templates for common lifecycle touchpoints. Custom templates can also be submitted for review and approval before sending.

Full Carrier & Gaming Compliance, End-to-End

Delivyr manages carrier approvals, content vetting, opt-outs, and gaming-specific compliance requirements, removing legal, regulatory, and carrier risk.

High Deliverability Across U.S. Carriers

Delivyr’s infrastructure is built for gaming/iGaming traffic and compliance, helping operators avoid carrier filtering issues and improve delivery rates across U.S. carriers.

Recommended Use Cases

Player lifecycle messaging: Send scheduled and triggered SMS/MMS for onboarding, retention, reactivation, and loyalty journeys using Optimove segments, with Delivyr managing compliant delivery
VIP and high-value player messaging: Deliver targeted SMS/MMS campaigns to loyal and VIP segments
Reactivation and win-back: Re-engage inactive or churned players through scheduled or triggered SMS/MMS campaigns with clear visibility into performance and ROI.
Player authentication and account security: Deliver one-time passcodes, login verification, deposit confirmations, withdrawal alerts, and other critical account messages.

About Us

Delivyr is a compliance-first SMS and MMS delivery platform built for regulated industries, with a core focus on gaming and iGaming in the U.S. We manage the full phone carrier and gaming specific compliance layer end-to-end eliminating regulatory risk, legal exposure, and carrier blocks so operators, CRM platforms, and agencies can send compliant, high-deliverability messages with confidence. Learn more at delivyr.com.

Claim Listing

Links

Company Website

Partner Category

Digital Advertising

Loyalty

Marketing Automation

Mobile

Industry

Gaming

Region

North America

Developer Details

Integration Guide