White Hat Gaming X Optimove Integration

PAM and CRM Marketing, Built for Real-Time Engagement

Overview

The White Hat Gaming (WHG) and Optimove partnership help iGaming operators turn player data into personalized engagement at the moment it matters. The Optimove and White Hat integration connects WHG’s player account management (PAM) platform with Optimove, so CRM teams can go from insight to campaign in minutes, without waiting on engineering.

Key Capabilities

Player Data Sync - AI Insights from Day one

Player profiles, betting history, and transactions flow from WHG into Optimove, powering AI segmentation, churn prediction, and player lifetime value modeling. Operators get a unified view of every player from day one and can act on it right away.

Real-Time Event Streaming that Powers Engagement

PAM events such as deposits, settled bets, and withdrawals stream into Optimove and trigger personalized campaigns the moment they matter. Player attributes in Optimove are updated in real time, reflecting the latest player activity or status. Operators engage players in context, rather than after the moment has passed.

Promotions & Bonusing - Sync for Scheduled and Real-Time Campaigns

Promotions sync between White Hat Gaming and Optimove for both scheduled and real-time campaigns: deliver promotions to target segments at scheduled times, or instantly when players meet defined triggers. Valid promo codes can be added, updated, deleted, and fetched via API.

Promotions & Bonusing - Closed-loop Incentives

Optimove selects the right offer for each player segment, and WHG’s bonus engine executes it, with bonus status fed back into Optimove. Operators close the loop between decisioning and delivery and see exactly what drove results.

Multichannel Engagement – Web and Mobile

Engage players via Web Pop-Ups, Web Inbox, Mobile Push Notifications, and In-App Messaging, triggered by live player activity. Web and app activity is tracked and used for richer segmentation.

Consent Management

Email consent status stays in sync between White Hat Gaming and Optimove, so player opt-ins and opt-outs are respected in every campaign. Operators protect player trust and keep communications compliant without manual updates.

Recommended Use Cases

Engage New Players in Real-time

A new player’s first deposit streams into Optimove and triggers a personalized welcome via Web Pop-Up or In-App Messaging, so the player is greeted right away.

Personalize Follow-Ups on Every Settled Bet
A settled bet triggers a personalized message, such as a next-bet offer, while the result is still fresh, instead of in a batch campaign the next day.

Reward High-Value Players with the Right Offer
Player lifetime value modeling identifies high-value players. Optimove selects the offer for that segment, WHG’s bonus engine delivers it, and bonus status returns to Optimove to show what drove results.

Schedule Promotions Around Key Events
Set up a promotion for a target segment ahead of a major match. It syncs with WHG and delivers at the scheduled time, with promo codes managed via API.

About Us

White Hat Gaming (WHG) is an award-winning iGaming platform provider. Its player account management platform powers operators across EMEA and regulated North American markets, giving them best-in-class technology at every layer of their stack. Learn more at whitehatgaming.com.

Claim Listing

Partner Category

iGaming Platform

Industry

Gaming

Region

Global

Europe

North America