Optimove and WAT Integration
Personalized Promotions for CRM Marketing Success
Overview
The Optimove-WAT integration helps operators leverage player data to generate deep insights and run smarter campaigns - covering casino transactions, sportsbook slips, payments, and more. Real-time event streaming captures player actions like deposits, withdrawals, and bonuses, enabling timely and personalized engagement.
The integration also streamlines promotional activities, ensuring seamless execution of scheduled and triggered campaigns for maximum impact.
Key Features
Data Synchronization (Batch Data Processing)
Aggregate and analyze transactional history and player data using Optimove’s SFTP for deeper insights and strategic decision-making. Includes user data, casino transactions, sportbook Slip Details Data, payment data and more.
Real-time Event Streaming
Capture player actions (e.g., deposit, withdrawal attempt/approved, Bonus activation/expiration etc.) via web SDK, mobile SDK, and server-side integration, enabling timely and personalized engagements.
Bonusing System – Promotional Integration
Seamlessly incorporate promotional activities into your scheduled and real-time campaigns. Manage promotions and customer data in a unified and efficient way, with seamless coordination of promotional campaigns, customer segmentation, and bonus distributions.
Engagement Channels - OptiMail
With OptiMail, Optimove’s Email Marketing Solution, it is easy to automatically send personalized transaction emails based on user actions (e.g., registration, password reset), while backed by data from WAT.
Recommended Use Cases
Welcome Journey
- Automatically Trigger a personalized email when a player registers or takes a specific action, whether on your website or mobile app
- Easily set up a campaign and trigger personalized emails as needed to ensure a smooth experience with targeted, timely communication. Read more
Live Event Betting Promotions
- Detect when a player places a bet on an in-play market
- Send a real-time notification offering boosted odds, free bets, or risk-free wagers to keep them engaged
Last-Minute Bet Reminders
- Nudge players before major events close
- Detect when a player has browsed an event but hasn’t placed a bet
- Trigger a reminder notification 30 minutes before the event starts with a custom offer
Campaign Following Player Balance Drop
- Trigger a real-time campaign to players when their balance drops below a set threshold, using server-side events
- Example – trigger a web popup when a player’s balance drops below $10. Read more
Player Deposit Abandonment Recovery
- Recover lost revenue by triggering personalized reminder emails to players who haven’t completed their deposit process on your site
- Example: automate follow-up emails 1 hour and 24 hours after player deposit abandonment. Read more
About Us
WA.Technology (formely Belloatech) offers a wide range of iGaming platform solutions, including casino, sportsbook, lottery, fantasy, and affiliate platforms, providing full control, flexibility, and security.
WA.Technology’s platform includes advanced CRM tools, multi-currency support, and extensive third-party integrations, designed to help operators enter and grow in emerging markets with ease. They also offer turnkey solutions for a quick launch, API integrations, and managed services to support ongoing operations.
For more information, visit the WA.Technology website.
For more information, visit the WA.Technology website.
