Optimove helps marketers drive customer-centric growth through AI-powered orchestration and personalization. By unifying historical and real-time behavioral data into a single customer profile, brands can segment, analyze, and act with unmatched precision—creating more rewarding customer experiences.
Now, with the integration of TransUnion’s TruAudience® Identity Resolution and Enrichment data, which verifies, corrects, and enhances customer data marketers gain an even more complete view of each customer.
Enrich Customer Profiles
Strengthen customer profiles with verified identity and affinity data from TransUnion—including emails, phone numbers, postal addresses, and demographics—while improving data hygiene through deduplication and correction.
Enhance Audience Targeting & Campaign ROI
Build stronger audience segments and refine messaging with greater precision to improve relevance, reach, and performance across marketing channels.
Resolve Identity Gaps
Match unknown users to known customers using TransUnion’s identity resolution and online/offline data, enabling better personalization and retargeting.
Identify More High-Value Customers
Use enriched data to uncover common traits—like purchase frequency, household income, or lifestyle indicators—among top customers and conduct more precise lookalike modeling to find others like them.
Strengthen Predictive Modeling
Leverage additional data signals to anticipate behaviors such as likelihood to convert, engage, or churn—then tailor campaigns accordingly.
Improve Closed-loop Analysis
With enhanced identity resolution, gain clearer attribution and deeper insights into campaign performance—helping you refine strategies based on real outcomes, not assumptions.
