Optimove & The Trade Desk Integration
Boosting ad performance with deep audience segmentation and data-driven campaign orchestration
Overview
The Trade Desk is a programmatic ad platform that supports CRM-based audience targeting across digital channels including display, video, audio, mobile, and connected TV.
With Optimove’s native integration with The Trade Desk, marketers can now seamlessly sync dynamic customer segments from Optimove into The Trade Desk. This allows you to execute personalized, data-driven ad campaigns directly within The Trade Desk, leveraging target audience segments powered by Optimove’s real-time CRM data.
This integration simplifies and streamlines how marketers leverage customer data, enabling personalized marketing at scale. It helps boost conversions, drive repeat purchases, and maximize return on ad spend (ROAS).
Key Features
Data Synchronization (Batch Data Processing)
Upload target groups like cart abandoners, VIP shoppers, seasonal buyers and more - directly from Optimove. Use target groups as audiences for ad targeting within The Trade Desk platform. Optimove updates these audience lists daily using player email addresses, ensuring your campaigns are always running on the freshest data.
Campaign Orchestration
Leverage daily-updated segments to launch personalized ad campaigns at scale, based on customer behavior – product preferences, purchase frequency, etc. From segmentation to execution, Optimove helps streamline ad operations and drive higher engagement, conversions, and ROI.
Recommended Use Cases
1.Win Back Lapsed Shoppers with Offers Tailored to the Customer Segments
Target customer segments of inactive customers who haven’t purchased recently by automatically syncing inactive segments from Optimove to The Trade Desk. Deliver tailored offers and product recommendations through targeted ads across websites, mobile apps, and connected TV to boost visibility and win them back.
2.Re-Engage Shoppers Based on Daily-Updated Customer Segments.
Launch time-sensitive campaigns synced to seasonal sales, new product launches, or limited-time promotions. This encourages shoppers to continue their journey, increasing engagement and reducing churn.
3. Convert High-Value Customers with Exclusive Campaigns
Launch time-sensitive campaigns synced to seasonal sales, new product launches, or limited-time promotions. This encourages shoppers to continue their journey, increasing engagement and reducing churn.
3. Convert High-Value Customers with Exclusive Campaigns
Built from customer activity like signups or purchases, you can leverage Optimove’s segmentation capabilities to retarget shoppers with relevant ads such as premium offers or exclusive experiences from The Trade Desk.
4. Launch Data-Driven Campaigns to Optimize Your Ad Spend and ROAS
By syncing customer segments from Optimove into The Trade Desk, you can boost ROAS by focusing only on high-value customers segments most likely to convert. Launch smarter, data-driven campaigns for new products, events, or seasonal promotions, and ensure your message lands where and when it converts most, so every ad dollar is backed by predictive customer intelligence.
About Us
The Trade Desk is a leading technology company in the advertising industry, specifically in programmatic advertising. It provides a platform for advertisers to buy digital media, enabling them to reach audiences more effectively through data-driven insights and real-time decisions. The Trade Desk operates as a demand-side platform (DSP), meaning it helps advertisers manage their ad campaigns across various channels and devices.
