1.Win Back Lapsed Shoppers with Offers Tailored to the Customer Segments
Target customer segments of inactive customers who haven’t purchased recently by automatically syncing inactive segments from Optimove to The Trade Desk. Deliver tailored offers and product recommendations through targeted ads across websites, mobile apps, and connected TV to boost visibility and win them back.
2.Re-Engage Shoppers Based on Daily-Updated Customer Segments.
Launch time-sensitive campaigns synced to seasonal sales, new product launches, or limited-time promotions. This encourages shoppers to continue their journey, increasing engagement and reducing churn.
3. Convert High-Value Customers with Exclusive Campaigns
Built from customer activity like signups or purchases, you can leverage Optimove’s segmentation capabilities to retarget shoppers with relevant ads such as premium offers or exclusive experiences from The Trade Desk.
4. Launch Data-Driven Campaigns to Optimize Your Ad Spend and ROAS
By syncing customer segments from Optimove into The Trade Desk, you can boost ROAS by focusing only on high-value customers segments most likely to convert. Launch smarter, data-driven campaigns for new products, events, or seasonal promotions, and ensure your message lands where and when it converts most, so every ad dollar is backed by predictive customer intelligence.
