Optimove & The Affiliate Platform (TAP)

Manage affiliates, track performance, and connect every player to Optimove

Overview

TAP gives iGaming operators one workspace to run their whole affiliate operation independently: onboarding partners, structuring commission deals, watching performance in real time, and handling media and payments, instead of stitching together spreadsheets and disconnected tools. Because TAP is part of the Optimove, players acquired through affiliates flow straight into the Optimove CRM, so their lifecycle journey can start the moment they convert rather than after a manual handoff.

Key Capabilities

Build programs that fit your needs

Run multiple casino, sportsbook, and poker brands side by side from one account. Build CPA, CPL, RevShare, or Hybrid agreements with custom qualification rules, configured by your team without engineering.

Track affiliate performance in real time

See clicks, registrations, deposits, and player activity by affiliate and campaign in real time. Know which partners bring in players with higher lifetime value, not just new signups.

A straight line from affiliate click to CRM journey

Automatically sync affiliate-acquired players into the Optimove customer profile the moment they convert, ready for lifecycle campaigns with no manual work from your affiliate or CRM team.

Claim Listing

Links

Affiliate Solutions Overview

Company Website

Partner Category

Affiliate Marketing

Industry

Gaming

Region

Global

Europe

North America