Optimove x Springbig Integration

CRM-powered marketing for regulated industries 

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Overview

Optimove and Springbig help brands engage, retain, and grow their customer base through targeted campaigns, loyalty programs, and personalized marketing across SMS, email, and digital channels. Spring specializes in regulated inducstries such as cannabis, food & beverage, gaming and retail. 

The integration allows marketers to build segments and configure scheduled campaigns in Optimove, while Springbig acts as the messaging provider, delivering tailored SMS campaigns to the right customers at the right time. 

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Key Capabilities

SMS Template Synchronization

Create SMS templates in Springbig and sync them into Optimove for campaign use. Marketers can select approved Springbig templates directly in the Optimove campaign builder, simplifying setup and ensuring message consistency.

Campaign Orchestration

Build and schedule targeted campaigns in Optimove, choose Springbig as the delivery channel, and activate SMS campaigns using synced templates. Optimove manages the audience and campaign logic, while Springbig handles message delivery.

Consent Management

Send campaigns only to customers who are eligible for SMS communications based on their consent status in Optimove. This helps brands protect deliverability, support responsible engagement, and maintain customer trust.

Send-Time Optimization

Deliver campaigns according to each customer’s configured timezone, helping brands reach audiences at more relevant moments and improve campaign engagement across regions.

About Us

Springbig is a CRM and loyalty marketing platform built for regulated industries, such as cannabis, food & beverage, gaming and retail. It helps brands engage, retain, and grow their customer base through targeted campaigns, loyalty programs, and personalized marketing across SMS, email, and digital channels. 

Partner Category

Cloud Communications / cPaaS

Industry

E-commerce & Retail
Food & Beverage
Gaming
Cannabis

Region

Global
Europe
North America

Developer Details

Partner Category

Cloud Communications / cPaaS

Industry

E-commerce & Retail
Food & Beverage
Gaming
Cannabis

Region

Global
Europe
North America

Developer Details