Optimove & SOFTSWISS Integration
Transform real-time customer behavior into personalized campaigns that convert
Overview
SOFTSWISS's iGaming platform offers ultra-powerful software solutions for iGaming. Top-notch software for online casinos and bookmaking websites. One-stop shop white label solutions, platforms for affiliate marketing, payments management, and so much more!
With Optimove’s seamless integration, iGaming operators using SOFTSWISS can automatically combine historical data and real-time player activity—fueling personalized marketing across the entire player lifecycle.
With Optimove’s seamless integration, iGaming operators using SOFTSWISS can automatically combine historical data and real-time player activity—fueling personalized marketing across the entire player lifecycle.
From onboarding to reactivation, this integration helps you:
- React instantly to player behavior
- Run smarter engagement strategies
- Deliver timely, personalized experiences across channels
Together, SOFTSWISS’s robust gaming infrastructure and Optimove’s CRM marketing engine give you the tools to maximize player retention and lifetime value.
Key Features
Data Synchronization (Batch Data Processing)
Securely deliver customer and transactional data from SOFTSWISS to Optimove to fuel predictive models, smart segmentation, and hyper-personalized multichannel campaigns.
Once received, the data is validated and processed through ETL via files to populate Optimove’s dynamic Customer Data Platform (CDP). This structured data is then used to power the campaigns.
Key Benefits
- Enables data-driven campaign targeting
- Automates data delivery and validation
- Enables scalable, repeatable data ingestion
Real-time Event Streaming
Trigger personalized campaigns instantly based on player behavior and real-time activity such as registrations, deposits, logins, etc. to boost retention and reactivation.
Capture player actions such as registrations, deposits, logins and withdrawals. The data streams seamlessly from SOFTSWISS into Optimove and triggers the marketing campaign in real-time.
Key Benefits
- Activate real-time campaign triggers based on user behavior
- Dynamically update customer profiles
- Improve targeting with live engagement data
Recommended Use Cases
1. High-Value Engagement Campaign Based on Deposit Behavior
Automatically trigger personalized campaigns such as a VIP bonus or premium offer when a player makes a significant deposit on SOFTSWISS while holding a relatively low starting balance.
Example: A player deposits over €100 while their balance is below €50. Optimove receives this data in real time and instantly sends a campaign via email or in-app message. The message includes tailored content such as a VIP bonus or premium offer motivating the player to continue their gaming journey.
2. Re-Engage Campaigns to Churned Players Upon Login
Identify returning players in real-time and immediately send a personalized welcome-back message with a time-sensitive bonus or exclusive content—driving renewed activity and reducing drop-off.
3: Retention Campaign Trigger on Withdrawal Cancellation
When a player cancels a withdrawal, automatically launch a retention campaign with reassurance messaging, bonus content, or personalized offers, to build trust and prevent churn.
About Us
SOFTSWISS is a leading iGaming platform provider offering casino, sportsbook, and affiliate solutions. Known for its stability, compliance, and innovation, SOFTSWISS powers top-tier brands across global markets.
With Optimove’s integration, iGaming operators using SOFTSWISS can now activate real-time, data-driven marketing through Optimove, enhancing personalization, improving retention, and maximizing player value.
