Optimove & SOFTSWISS Integration

Transform real-time customer behavior into personalized campaigns that convert

Overview

SOFTSWISS's iGaming platform offers ultra-powerful software solutions for iGaming. Top-notch software for online casinos and bookmaking websites. One-stop shop white label solutions, platforms for affiliate marketing, payments management, and so much more!

With Optimove’s seamless integration, iGaming operators using SOFTSWISS can automatically combine historical data and real-time player activity—fueling personalized marketing across the entire player lifecycle.

From onboarding to reactivation, this integration helps you:

React instantly to player behavior
Run smarter engagement strategies
Deliver timely, personalized experiences across channels

Together, SOFTSWISS’s robust gaming infrastructure and Optimove’s CRM marketing engine give you the tools to maximize player retention and lifetime value.

Key Capabilities

Data Synchronization (Batch Data Processing)

Securely deliver customer and transactional data from SOFTSWISS to Optimove to fuel predictive models, smart segmentation, and hyper-personalized multichannel campaigns.

Once received, the data is validated and processed through ETL via files to populate Optimove’s dynamic Customer Data Platform (CDP). This structured data is then used to power the campaigns.

Key Benefits

Enables data-driven campaign targeting
Automates data delivery and validation
Enables scalable, repeatable data ingestion

Real-time Event Streaming

Trigger personalized campaigns instantly based on player behavior and real-time activity such as registrations, deposits, logins, etc. to boost retention and reactivation.

Capture player actions such as registrations, deposits, logins and withdrawals. The data streams seamlessly from SOFTSWISS into Optimove and triggers the marketing campaign in real-time.

Key Benefits

Activate real-time campaign triggers based on user behavior
Dynamically update customer profiles
Improve targeting with live engagement data

Recommended Use Cases

1. High-Value Engagement Campaign Based on Deposit Behavior

Automatically trigger personalized campaigns such as a VIP bonus or premium offer when a player makes a significant deposit on SOFTSWISS while holding a relatively low starting balance.

Example: A player deposits over €100 while their balance is below €50. Optimove receives this data in real time and instantly sends a campaign via email or in-app message. The message includes tailored content such as a VIP bonus or premium offer motivating the player to continue their gaming journey.

2. Re-Engage Campaigns to Churned Players Upon Login

Identify returning players in real-time and immediately send a personalized welcome-back message with a time-sensitive bonus or exclusive content—driving renewed activity and reducing drop-off.

3: Retention Campaign Trigger on Withdrawal Cancellation

When a player cancels a withdrawal, automatically launch a retention campaign with reassurance messaging, bonus content, or personalized offers, to build trust and prevent churn.

About Us

SOFTSWISS is a leading iGaming platform provider offering casino, sportsbook, and affiliate solutions. Known for its stability, compliance, and innovation, SOFTSWISS powers top-tier brands across global markets.

With Optimove’s integration, iGaming operators using SOFTSWISS can now activate real-time, data-driven marketing through Optimove, enhancing personalization, improving retention, and maximizing player value.

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