Integrate Unique Optimove Data with Internal Data
Leverage Optimove’s unique data such as predictive models, calculated attributes, and campaign engagement metrics for internal use:
- Integrate Optimove’s Customer Model with modelling in your data warehouse
- Input Optimove attributes as additional context to your Machine Learning models
- Leverage VIP tiers created in Optimove to influence internal VIP models
Enrich BI Reporting for Marketing Optimization
Gain new marketing insights from customized BI reports that drive marketing optimization:
- Content Analysis Report
- Customer Journey Analysis
- A/B/n Test Results
- Channel Performance Report.
Deliver Custom Dashboards to your Management
Gain the flexibility to create any dashboard according to your unique business needs:
- Predictive Models Dashboards
- Yearly Marketing Performance Dashboard
- Year-over-Year Holiday Sales Performance
Simplify Data QA
Ensure data accuracy and integrity by utilizing Snowflake Data Share for quality assurance (QA) purposes at any stage of the data integration process.
- Analyze predictive metrics to monitor models and QA their results
- Compare them with internal models
- Set up your own reports.
