Optimove & Pragmatic Solutions Integration
Turning Player Data into Actual Revenue
Overview
The Optimove & Pragmatic Solutions integration empowers iGaming operators with the capabilities to attract, engage and convert players, by tailoring campaigns to their personal behaviors. Unlock powerful personalization, segmentation, and automated marketing journeys to maximize player lifetime value.
Key Features
OptiX
- Personalized recommendations - Deliver AI-powered content recommendations in real-time across websites, apps, and marketing channels—without guesswork.
- Campaign Orchestration - Trigger AI-driven messages based on customer actions and behaviors to engage users at key moments. Leverage real-time player data and auto-generated customer segments. Optimize your marketing campaigns to boost ROI and LTV.
- Enhance Search - Provide fast, personalized search results across websites and apps for a seamless user experience.
- Optimize Content - Target ads intelligently across Display, Social, Video, and Mobile to maximize engagement and conversions.
Data Synchronization (Batch Data Processing)
Utilize Optimove’s SFTP to aggregate and analyze transactional history and player data such as: Personal Details, Bonus Details (ID, amount, offer date) Net Adjustments (Transaction ID, amount, date, type), Transactions (Deposit and Withdrawals), and more, to optimize your acquisition campaigns, boost LTV, and maximize ROI. Each player can be associated with an Affiliate ID, allowing you to track the source of acquisition and optimize marketing strategies
Recommended Use Cases
Affiliate Optimization
- Identify High-Value vs. Low-Value Affiliates - Track affiliates driving players with high LTV vs. those who drop off early.
- Optimize CPA and revenue-share deals by investing more in top-performing affiliates.
- Flag affiliates driving bonus abusers or inactive signups to adjust marketing spend.
Personalized Player Onboarding Based on Affiliate Offers
- If a player signs up through an affiliate offering a sportsbook welcome bonus, ensure they receive targeted sportsbook promotions instead of generic offers.
- If a player comes from an online casino affiliate, tailor their onboarding journey to highlight casino games, free spins, or deposit match bonuses.
Player Engagement - Personalized Campaigns
- Leverage real-time event tracking to trigger personalized campaigns based on live player actions, such as game activity, withdrawals, or balance changes.
Personalized Bonusing
- Seamlessly manage promotional campaigns by integrating Optimove with Pragmatic Solutions’ bonus system to target the right players with personalized rewards.
About Us
Pragmatic Solutions is a leading Player Account Management (PAM) platform, providing iGaming operators with a scalable, API-driven solution to manage player data, compliance, and operational efficiency. Pragmatic’s flexible architecture supports seamless integrations with third-party solutions like Optimove, enabling operators to enhance player engagement, automate marketing workflows, and optimize retention strategies.
