Optimove & Pragmatic Solutions Integration

Turning Player Data into Actual Revenue

Overview

The Optimove & Pragmatic Solutions integration empowers iGaming operators with the capabilities to attract, engage and convert players, by tailoring campaigns to their personal behaviors. Unlock powerful personalization, segmentation, and automated marketing journeys to maximize player lifetime value.

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Key Capabilities

Data Synchronization (Batch Data Processing)

Sync player information including transaction history, player details, bonus activity, deposits, withdrawals to gain a complete and view of every customer and improve acquisition efforts. Affiliate IDs can also be included, helping you track where players come from and refine your marketing strategies accordingly.

Bonusing - Promotional Integration

Automate bonus allocations (Ex: promo codes) for both scheduled and real-time campaigns, using Optimove’s orchestration and Pragmatic Solution's bonusing system. Offer tailored player incentives and rewards to drive player engagement, retention, and reactivation.

Real-time Event Streaming

Stream real-time events from Pragmatic Solutions to Optimove, including player actions such as registration, login, deposits, withdrawals, balance updates and more - to enable real-time, personalized campaign delivery and optimization.

Recommended Use Cases

Affiliate Optimization

Identify High-Value vs. Low-Value Affiliates - Track affiliates driving players with high LTV vs. those who drop off early.
Optimize CPA and revenue-share deals by investing more in top-performing affiliates.
Flag affiliates driving bonus abusers or inactive signups to adjust marketing spend.

Player Onboarding Based on Affiliate Offers

If a player signs up through an affiliate offering a sportsbook welcome bonus, ensure they receive targeted sportsbook promotions instead of generic offers.
If a player comes from an online casino affiliate, tailor their onboarding journey to highlight casino games, free spins, or deposit match bonuses.

Personalized, Event-based Campaigns

Leverage real-time event tracking to trigger personalized campaigns based on live player actions, such as game activity, withdrawals, or balance changes.

Personalized Bonusing

Seamlessly manage promotional campaigns by integrating Optimove with Pragmatic Solutions’ bonus system to target the right players with personalized rewards.

About Us

Pragmatic Solutions is a leading Player Account Management (PAM) platform, providing iGaming operators with a scalable, API-driven solution to manage player data, compliance, and operational efficiency. Pragmatic’s flexible architecture supports seamless integrations with third-party solutions like Optimove, enabling operators to enhance player engagement, automate marketing workflows, and optimize retention strategies.

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