Pragmatic Play & Optimove Integration

Personalizing game experiences and bonusing

Overview

Pragmatic Play has selected Optimove Personalize (Opti-X) to elevate personalized experiences across its digital assets. With AI-powered site search and dynamic content personalization, the solution enables Pragmatic Play’s operator portfolio to deliver instant, relevant player recommendations in real time.

By integrating with Optimove, Pragmatic Play ensures efficient and scalable bonus execution, reducing manual effort while enhancing player retention.

Key Capabilities

Dynamic Content Personalization

Deliver AI-powered content recommendations in real time across websites, apps, and marketing channels. Create a personalized player experience by integrating business rules with over 20 sophisticated AI models.

Campaign Orchestration

Trigger AI-driven messages based on customer actions to engage users at key moments. Leverage real-time player data and auto-generated customer segments to optimize your campaigns.

Content Optimization

Target ads intelligently across Display, Social, Video, and Mobile to maximize engagement and conversions.

AI-Powered Web Search

Provide fast, personalized search results across websites and apps to enable seamless discovery of games and products.

About Us

Pragmatic Play, headquartered in Gibraltar, is a leading game supplier providing player favourites to the most successful global brands in the iGaming industry. Powering up new possibilities of play through one single API, Pragmatic Play offers a multi-product portfolio of award-winning slots, live casinos, bingo, virtual sports, sportsbooks, and more, available in all major regulated markets, languages, and currencies.

Claim Listing

Links

Press Release

Partner Category

Gamification

Industry

Gaming

Region

Global

Europe

North America

Latin America