Optimove & Omega Systems Integration
Drive Loyalty with Smarter CRM and Bonus Coordination
Overview
Omega Systems empowers brands with a powerful bonus and loyalty engine, enabling clients to attract, engage, and retain players with precision and ease.
By integrating Optimove with Omega Systems, operators gain a powerful marketing solution.
that enables brands to run scheduled campaigns for multiple player segments, allocate bonuses and tag players within the Omega system, ensuring every interaction is personalized and impactful, enhancing both engagement and profitability.
By integrating Optimove with Omega Systems, operators gain a powerful marketing solution.
that enables brands to run scheduled campaigns for multiple player segments, allocate bonuses and tag players within the Omega system, ensuring every interaction is personalized and impactful, enhancing both engagement and profitability.
Key Features
Bonusing System – Promotional Integration
Campaign Execution
- Automate promotional campaigns per customer segment in Optimove, whether they are scheduled or triggered by user behavior and actions.
Awarding Coded Bonuses
- Award coded bonuses as part of scheduled campaigns for specific target groups.
- Award coded bonuses as part of real-time campaigns based on player behavior or other triggers.
Player Tagging (Bonusing)
- Tag players in scheduled campaigns to apply specific bonus rules or target groups.
- Tag players in real-time campaigns based on behavior and actions.
- Remove player tags in both scheduled and real-time campaigns to ensure the most relevant promotions. Remove tasks following a scheduled process.
*Any real-time capability can be used only for clients who have implemented real-time campaigns in their instance.
Data Synchronization (Batch Data Processing)
Aggregate and analyze transactional history and player data using Optimove’s SFTP. Omega will automate the batch data processing, enabling seamless data ingestion and synchronization.
Recommended Use Cases
Welcome Journey
Offer enticing welcome bonuses to new players, automatically tagging them for specific follow-up campaigns based on their first interactions.
Loyalty Program - Loyalty Rewards That Evolve
Automate bonuses based on player’s activity. For example, offer free spins or cashback once they hit weekly play thresholds, and update their loyalty tier.
VIP Player Retention
Use Optimove’s segmentation capabilities to identify high-value players or VIPs, then automatically allocate exclusive bonuses or tailored campaigns via Omega. By targeting this group with personalized rewards and offers, operators can drive long-term engagement and reduce churn among their most valuable customers.
Player Reactivation
Identify inactive or dormant players and trigger re-engagement campaigns with bonuses via Omega, targeting these players with customized offers to bring them back to the platform, increasing player retention and reactivation rates.
Identify inactive or dormant players and trigger re-engagement campaigns with bonuses via Omega, targeting these players with customized offers to bring them back to the platform, increasing player retention and reactivation rates.
About Us
Omega Systems provides a comprehensive bonus and loyalty engine, enabling gaming operators to craft personalized promotions and reward systems. With a strong focus on automation and efficiency, Omega integrates deeply with CRM platforms like Optimove, making it easier for brands to engage players effectively.
