Oditt X Optimove

Content Infrastructure & CRM Marketing for Sports Betting

Overview

Odditt is the content engine for sports betting, generating over 100,000 contextualized parlays and bet-level content daily across 115+ leagues and 45+ countries, delivered as APIs and widgets. Paired with Optimove, every recommendation slot an operator sends across push, in-app, and email can be filled with named, themed, narrative-wrapped bets instead of generic offers, turning lifecycle messages into relevant, ready-to-place betting content.

Key Capabilities

Parlay Engine

Over 100,000 pre-built, themed parlays generated daily across 115+ leagues. Each combo arrives with a name, a narrative, and the reasoning behind it, ready to drop into any Optimove-orchestrated push, email, or in-app slot as a one-tap betting recommendation.

Bet Context

Per-bet enrichment for hundreds of thousands of individual bets, including hit rates, situational splits, trends, storylines, and interactive graphs. Operators can turn a generic “big game tonight” note into a specific, data-backed reason to place a bet, formatted for any CRM channel.

Bet-side segmentation and filtering

Content maps to thousands of metadata tags such as favorite teams, players, leagues, and rivalries. When a bettor’s team is idle, Odditt surfaces a related player or angle, so every audience segment always has relevant content to receive.

Recommended Use Cases

Lifecycle re-engagement
When a lapsed bettor’s favorite team plays tonight, Optimove triggers the message and Odditt fills it with a themed parlay built around that matchup.

No-game-tonight coverage
When a bettor’s team is idle, Odditt surfaces a former player or related angle, giving operators relevant content to send through Optimove instead of nothing.

New-bettor onboarding
First-time users receive a simple, narrative-wrapped bet with the reasoning shown, lowering the intimidation of a full odds board and easing first-bet conversion.

Always-on content supply
Across hundreds of markets daily, Optimove-powered campaigns never run dry, with fresh parlays and per-bet context ready for push, email, and in-app slots.

About Us

Odditt is a B2B content infrastructure company for sports betting. Its platform generates over 100,000 contextualized parlays and bet-level content daily across 115+ leagues, delivered as APIs and widgets to sportsbooks, prediction markets, and platform providers. Founded by CEO Matt Bresler and CTO Elaine Milardo, formerly DraftKings’ first data hire, Odditt turns betting discovery into a scrollable, engaging experience. Learn more at https://odditt.com.

Claim Listing

Links

Company Website

Partner Category

Content Management

Data & Analytics

Gamification

Sports Betting

Industry

Gaming

Region

Global