Optimove & NuxGame Integration
Turn player data into real-time, revenue-driving campaigns
Overview
NuxGame’s integration with Optimove enables iGaming and sports betting operators to deliver personalized, data-driven marketing combining historical player data with real-time behavior, and delivering more targeted, impactful campaigns.
Optimove’s strength lies in its smart segmentation and fully automated campaigns. This makes it easier than ever to reach the right player at the right time. By processing data received from NuxGame, Optimove creates dynamic customer segments and manages the full player cycle: from personalized greetings when someone joins to smart retention strategies that re-engage inactive players.
This way, NuxGame’s flexible platform and Optimove’s data-first marketing tools, give operators exactly what they need to boost loyalty and long-term revenue.
Key Features
Data Synchronization (Batch Data Processing)
NuxGame automatically syncs player history, account data, and transaction activity into Optimove, enabling operators to launch targeted campaigns tailored to relevant customer segments.
Key Benefits
- Scalable and consistent data ingestion through automation
- Accurate customer targeting based on historical behavior and activity patterns
- Increased player loyalty and retention
Real-Time Campaign Triggers
Optimove ingests real-time data from NuxGame and captures player actions such as registration, login, deposit, and withdrawal, in real-time. This enables operators to trigger instant, personalized marketing campaigns that drive retention and player LTV.
Key Benefits
- Activate real-time campaigns based on player behavior
- Instantly update customer profiles
- Deliver personalized experiences based on recent activity
Recommended Use Cases
Welcome Back Offer After Login
Optimove, using real-time data from NuxGame, detects when a previously inactive player logs in and automatically sends a personalized message to re-engage them. For example, a player returning after a 7-day break can receive 20 Free Spins on their most-played slot.
Retention Trigger After Withdrawal Cancellation
When NuxGame alerts Optimove that a player has cancelled a withdrawal, a real-time trigger sends a tailored message to keep the player engaged. This could include a cashback offer or a personalized reassurance message, reducing churn and encouraging continued play.
Reactivation Campaign for Inactive Players
Use historical data to identify players who haven’t engaged over a specific period and send timely messages with personalized incentives to encourage their return.
About Us
NuxGame is a trusted software provider for the global iGaming industry, offering flexible platforms, turnkey casino and sportsbook solutions, and advanced tools for rapid growth. A recent winner of the SiGMA Eurasia “Best Platform Provider” award, NuxGame supports operators at every stage of their journey, from launch to international expansion.
With Optimove, NuxGame clients can now deliver data-driven marketing at scale, improving player engagement and boosting long-term loyalty and retention.
