Optimove x NGX

Smarter Engagement. Stronger Player Retention.

Overview

NGX is a leading Brazilian iGaming technology provider with over 14 years of experience and an all-in-one platform built in-house. Through its partnership with Optimove, NGX operators can access advanced CRM, AI-powered personalization, audience segmentation and automated marketing capabilities, helping them accelerate go-to-market and strengthen player engagement, retention and lifecycle strategies from the early stages of their operations.

Key Capabilities

Centralized Player Data & Segmentation

NGX operators can connect their platform infrastructure with Optimove’s CRM Marketing technology to centralize player data and create dynamic audience segments based on player behavior, enabling more relevant and targeted engagement strategies.

Automated Multichannel Campaigns

The partnership enables operators to automate and coordinate campaigns across multiple channels, including email, SMS, push notifications, in-app messages and instant messaging, helping teams deliver consistent and relevant communications throughout the player lifecycle.

AI-Powered Personalization & Retention

Optimove combines data, artificial intelligence and automation to identify engagement opportunities and support next-best-action strategies. This allows NGX operators to personalize interactions, strengthen player relationships and develop more effective retention strategies.

Faster Go-to-Market

By reducing the steps required to connect NGX and Optimove technologies, the partnership helps operators accelerate implementation and incorporate CRM, engagement and retention capabilities into their operations from the beginning.

About Us

NGX is a Brazilian iGaming technology provider with over 14 years of experience and headquarters in Campina Grande, Paraíba. Its all-in-one platform is developed entirely in-house and supports sports betting, casino and other iGaming products. NGX focuses on flexibility, innovation, security and compliance, supporting operators in regulated markets with customizable solutions, integrations and specialized multilingual support.

Claim Listing

Links

Company Website

Press Release

Claim Listing

Links

Company Website

Press Release

Platform

Channels

Solutions

Resources

Your Success