MMDSmart’s MessageWhiz

Omnichannel Messaging Built for Scale

Overview

MMDSmart’s MessageWhiz is an advanced omnichannel messaging platform, enabling Optimove customers to engage users through SMS, Viber, and WhatsApp with reliable delivery and rich, personalized communication. Built for global performance and flexible customer engagement, MessageWhiz helps companies reach audiences on their preferred channels while streamlining campaign execution through a single, unified platform.

Key Capabilities

Global Delivery

Reach customers reliably in any market through carrier-grade routing and localized channel support.

MessageWhiz ensures high-performance delivery for promotional, lifecycle, and transactional messages, giving Optimove users confidence that every communication reaches the right customer at the right time, wherever they are.

Omnichannel Messaging

Activate coordinated customer journeys across WhatsApp, Viber, and SMS directly from Optimove.

Marketers can mix, match, and sequence channels within Optimove campaigns to improve reach, engagement, and conversion, all while managing execution through one unified environment.

Two-Way Conversational Journeys

Turn WhatsApp and Viber into real-time conversational channels embedded within Optimove workflows.

Players can ask questions, verify information, or respond to offers, while agents or automated flows continue the dialogue to create natural, seamless customer experiences across the full lifecycle.

Deep Personalization & Dynamic Content

Use Optimove’s customer micro-segments, predictive models, and behavioral insights to tailor every message.

MessageWhiz supports dynamic templates, personalized offers, and channel-specific content variations, helping operators deliver highly relevant communications that boost engagement, retention, and player value.

ROI Acceleration Tools

Improve campaign outcomes through real-time analytics, delivery tracking, and CTR-based optimization signals.

Marketers gain immediate visibility into performance and can adjust journeys, targeting, or content to maximize ROI directly within Optimove.

Recommended Use Cases

Support customers across local and global markets with flexible delivery through WhatsApp, Viber, and SMS, ensuring every message reaches the right audience on the channel they prefer.

Real-time offers & promotions

Send time-sensitive rewards, reload bonuses, odds boosts, and free spin offers via WhatsApp, Viber, or SMS.

Player retention & reactivation

Use predictive segments inside Optimove to identify at-risk players and trigger WhatsApp or Viber nudges with personalized incentives.

VIP & loyalty communications

WhatsApp and Viber’s rich media allow premium, high-touch messaging for top players: personal account managers, exclusive events, VIP bonus drops.

Responsible gaming & compliance alerts

Deliver mandatory notifications reliably via SMS, while engaging follow-ups can occur on WhatsApp/Viber where conversations are more natural.

Event-driven journeys for sports betting

Match announcements, pre-match reminders, in-play updates, and score-based triggers,

Authentication & verification

Two-step validation, OTPs, or secure account alerts via SMS with WhatsApp as a branded alternative.

About Us

MessageWhiz, powered by MMDSmart, is a performance-driven omnichannel messaging platform that helps marketing, CX, operations, and growth teams turn conversations into measurable outcomes. With smart routing and flexible integrations, brands worldwide deliver timely, reliable experiences across SMS, WhatsApp, RCS, Viber, Telegram, email, and voice.

Claim Listing

Links

Press Release

Company Website

Partner Category

Cloud Communications / cPaaS

Industry

E-commerce & Retail

Financial Services

Gaming

Health & Wellness

QSR

Travel & Hospitality

Region

Global

Europe

North America

Middle East

Latin America

Asia-Pacific

Africa