Mixpanel & Optimove

Powering Real-Time Personalized Campaigns

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Overview

Optimove and Mixpanel’s partnership eliminates one of the biggest bottlenecks - the gap between customer insights and campaign execution. Marketers can launch personalized, cross-channel campaigns without waiting on analysts or engineers. The benefit: faster, smarter, and more autonomous marketing that drives higher engagement, retention, and customer lifetime value.

Key Capabilities

Smarter and More Accurate Audience Segmentation

Sync Mixpanel cohorts directly into Optimove as marketing-ready segments. These segments are enriched with behavioral and historical data, enabling personalization of marketing campaigns. No exports, no engineering, no friction – just seamless data sync for smarter marketing. 

Break Down Marketing Data Silos with AI Insights

Unify all your marketing data from Mixpanel and Optimove, including web visits, user engagement, and campaign metrics. Optimove turns this data into actionable insights using AI, helping marketers gain a full understanding of their marketing and improve campaign effectiveness.

Launch Hyper-Personalized Omnichannel Campaigns

Leverage AI insights to launch tailored campaigns for each customer segment. Deliver the most valuable content through the channels most likely to convert – eliminating guesswork and maximizing performance and ROI.

About Us

Mixpanel is a global digital analytics platform trusted by thousands of companies. By turning user behavior data into actionable insights, Mixpanel helps teams turn user data into insights that drive better products through continuous innovation. Learn more at www.mixpanel.com.

Partner Category

Data & Analytics

Partner Category

Data & Analytics