Optimove and Kambi Integration for Smarter Sportsbook Marketing
Turn Betting Data into Personalized Campaigns that drive higher LTV and ROI
Overview
Kambi and Optimove help operators leverage player data, automate marketing campaigns, and deliver hyper-personalized betting experiences to drive revenue growth.
Key Features
Data Synchronization (Batch Data Processing)
Aggregate and analyze transactional history and player data using files via Optimove’s SFTP, to analyze player behavior, optimize segmentation, and execute personalized marketing campaigns.
Note: The batch data is processed through Kambi's PASTA API, covering Coupon and Punter Risk topics. The PASTA API retains data for 14 days; therefore, historical data will be provided via files.
The integration applies for data attributes across
- Punter Risk - CustomerPunter ID, Punter Category, Risk Exposure (Live and Prematch) and more.
- Coupon Bets - Coupon reference, CustomerPunter ID, Combination reference, Client channel, Ticket Status and more.
- Coupon Bets details - Coupon reference, Coupon Row Identifier, Bet Type, Live Betting Identifier, Name of A/B team, and more.
- Coupon Mapping - Coupon reference, Combination reference, Unique coupon row identifier
OptiX
OptiX by Optimove is a real-time content personalization platform that enables brands to deliver AI-powered recommendations to their customers across any channel and touchpoint.
The OptiX Integration with Kambi applies to bets via Kambi’s BMC (Bet Management System), and to Offering (Inventory Data).
Bet Management System
Bet Management System
- Consumer bet activity in near real-time.
- Access detailed player betting history for enhanced segmentation and campaign targeting.
- Identify betting trends to personalize marketing efforts and promotions.
- Optimize risk-based marketing strategies by adjusting offers based on player risk levels.
Inventory Data
- Leverage Kambi’s live sports inventory data to deliver up-to-date bet recommendations while avoiding outdated offers.
Recommended Use Cases
Risk-Based Segmentation
Use Kambi’s Punter Risk Data to segment players based on betting behavior and risk profile. Deliver tailored content promotions to low-risk players while applying targeted retention strategies for high-risk bettors.
Real-Time Bet Recommendations
Utilize OptiX AI algorithms to suggest relevant bets based on a player’s history, activity and current trending events, like “next goalscorer. Engage players with personalized betting recommendations in real-time.
In-Match Engagement Promotions
Send real-time bet offers or odds boosts when a player is actively watching or betting on a live match, increasing stickiness during peak excitement.
Cross-Sport Engagement
Cross-Sport Engagement
Identify players who regularly bet on specific sports and introduce personalized cross-sport promotions to encourage engagement.
About Us
Kambi is a world leader in sportsbook technology, offering a comprehensive suite of products that empower some of the industry’s most prestigious sports betting brands.
From our renowned Turnkey Sportsbook to AI-powered odds feeds to a market-leading Bet Builder, our solutions are uniquely built from within our turnkey platform to deliver an unrivalled product and service.
