Optimove & iGP Integration

Turn platform data into player engagement

header IGP image

Overview

Optimove and iGP bring CRM marketing and lifecycle engagement to the iGP platform. With the partnership, operators using iGP Platform can seamlessly connect real-time player data with Optimove’s powerful segmentation, analytics, and marketing automation tools. This allows operators to trigger smarter campaigns, personalise player experiences, and maximise player value with far greater precision.The result is faster, more targeted campaigns and more personal player experiences.

Key Capabilities

Player Data Synchronization (Batch Data)

Player data from the iGP platform flows into Optimove, giving marketers accurate, up-to-date information. Better data means sharper targeting and segmentation.

Real-time Event Streaming

Player actions such as registrations, deposits, game launches, and sports bets reach Optimove in real-time. Campaigns trigger at the right moment and player profiles stay current.

Promotions & Bonusing

Optimove delivers promotions to target segments on a schedule or the moment a player meets a trigger, with conditional execution. Operators control who receives each offer and when.

Multichannel Engagement

Web Push Notifications, Web Pop-Ups, and Web Inbox messages adapt to on-site behavior. Transactional emails, topic-based preferences, and synced email consent keep every message relevant and compliant.

About Us

iGP was founded in 2016 to build the platform and technology solutions the iGaming industry needed for sustained global growth. What began as a project to serve a core group of operators has grown into a strong, passionate team of iGPeople, united by a commitment to innovation, collaboration, and empowering operator success. 

Our solutions, including GLI-19 certified platform, aggregator, crypto, turnkey, retail and more, deliver the flexibility and reliability operators need to excel in an ever-evolving market. Through cutting-edge products and a seamless partner journey, we provide the tools and support that enable our partners to succeed.

Partner Category

iGaming Platform
Sports Betting

Industry

Gaming

Region

Global
Europe
North America
Latin America

Partner Category

iGaming Platform
Sports Betting

Industry

Gaming

Region

Global
Europe
North America
Latin America