Optimove & Hippo Tech

Connect player data to smarter campaigns

Overview

Optimove and Hippo Tech connect operators' gaming platform to the Optimove Positionless Marketing Platform through six integration points: batch data, real-time event streaming, promotions, web messaging, transactional emails, and email consent.

Together they give marketers one accurate, live view of every player, so they can trigger personalized campaigns the moment players act—without waiting on engineers.

Key Capabilities

Data Synchronization

Sync player activity and transactional data from Hippo Tech to Optimove. Get a unified view of customer behavior, and leverage data to fuel segmentation and campaign targeting.

Accurate targeting: clean, validated data behind every Target Group and campaign
Automated ingestion: ETL and quality assurance run without manual effort
Secure transfer: a dedicated database-to-database connection

Promotions & Bonusing

Connecting the Hippo Tech promotion system lets Optimove campaigns grant promotions automatically, on a schedule or in real time.

Scheduled Campaign Support: deliver promotions to your Target Groups at set times
Real-Time Campaign Support: push promotions instantly when players meet defined triggers, powered by Optimove's streaming data engine
Promotion Synchronization: add, update, delete, and fetch valid promo codes through the API so they are ready in the Campaign Builder

Real-time Event Streaming

Hippo Tech streams live player events to Optimove so marketers can respond to player behavior as it happens. Streaming unlocks three capabilities:

Real-Time Campaigns: trigger personalized campaigns from live events such as logins and transactions
Customer Attributes Update: refresh player attributes instantly to reflect their latest activity or status
Web & App Activity Tracking: use streamed events to improve segmentation and targeting

Web Channel Integration

The Web channel in Optimove Engage delivers personalized, browser-based messages driven by on-site behavior. With Hippo Tech, operators can use two message types, both supported by rich templates:

Web Push Notification: reach opted-in players even when they are not on your site
Web Pop-Up: permission-friendly overlays that boost opt-in and present timely, personalized offers
Rich media and brand-consistent templates: keep every Web Push Notification and Web Pop-Up on-brand

Transactional Emails

Streamline every stage of email marketing from creation to performance analysis. Through the Transactional API, Hippo Tech triggers automated operational emails.

Automated delivery: operational emails fire automatically from Hippo Tech events
Dedicated sending setup: Optimove allocates a new sending IP and creates the DNS records for your domain
One platform: transactional and marketing emails are managed side by side in Optimove Engage

Consent Management

Hippo Tech keeps email consent status in sync through the batch data feed, so campaigns only reach players who have opted in.

Current status for every player: each batch update carries the latest subscription status
Timestamped changes: every status change includes a date and time
Daily sync: Optimove updates the Email Unsubscribe attribute once a day with the latest information

Recommended Use Cases

Reward Deposits Instantly

A player completes a deposit, and a real-time campaign grants a matching promotion from the Hippo Tech promotion system, rewarding the moment while engagement is highest.

Schedule Weekly Reload Offers

Optimove delivers a scheduled promotion to a Target Group of active players using synced promo codes, so offers stay accurate and land on time every week.

Re-Engage Lapsing Players

Attributes updated in real time flag players whose activity is slipping, and a targeted campaign brings them back before they churn.

Convert On-Site Visitors

A player browses without depositing, and a personalized Web Pop-Up appears based on that on-site behavior, turning a passing visit into a deposit.

Send Timely Operational Emails

Hippo Tech triggers transactional emails through the Optimove Engage Email channel, so players receive important account messages on time and in your brand.

Keep Every Send Compliant

Daily consent updates from the batch feed remove unsubscribed players from email campaigns automatically, protecting deliverability and player trust.

Claim Listing

Platform

Channels

Solutions

Resources

Your Success