Optimove & GiG
Driving CRM Marketing Success Through Player Insights and Targeted Bonuses
Overview
The partnership between Optimove and GiG enables gaming operators to harness data-driven CRM marketing to optimize marketing campaigns, drive loyalty and retention. Our integration offers customer data sync, email and text consent management, and promotional campaign automation, empowering brands to deliver hyper-personalized experiences, enhance player engagement and retention and drive long-term player loyalty.
Key Features
Data Synchronization (Batch Data Processing)
Optimove syncs customer and transactional data from GiG’s platform using SQL connectivity or GIG Broker. The data includes detailed customer information such as player activity, transaction data, game interactions, sports bets, payments, and sweepstake transactions. The data ensures operators always have access to the latest player insights for highly targeted marketing campaigns.
Events Streaming
Capture player actions (e.g., Game close, Game launch, Game session, Deposit, Withdrawal, Withdrawal cancellation), to enable timely and personalized engagements. Note: Supported only for LogicX clients.
Bonusing System – Promotional Integration
Player Tagging - Automatically synchronize player tags across GiG and Optimove, and tag players directly within GiG's Bonus Engine. Tags are synchronized between GiG and Optimove on an hourly basis, enabling you to utilize tags for effective campaign execution.
Recommendation: To ensure predictable campaign execution, it is advised to use only one tag per action, otherwise Optimove will attempt to tag the player with each selected tag, and randomly decide whether to send the campaign based on the tagging result.
Recommendation: To ensure predictable campaign execution, it is advised to use only one tag per action, otherwise Optimove will attempt to tag the player with each selected tag, and randomly decide whether to send the campaign based on the tagging result.
Bonusing System – Promotional Integration
Scheduled Campaign Execution - Leverage Optimove’s advanced segmentation and campaign orchestration to schedule targeted campaigns that align with your customer segments and tags. Ensure that players tagged in GIG’s Bonus Engine are eligible to receive the campaign. Utilize Conditional Execution in scheduled campaigns to ensure precise, consistent, and effective promotion management.
Recommended Use Cases
Cross-Channel Personalized Promotions
Deliver tailored bonus offers based on player activity, tags, preferences, and historical behavior, ensuring greater engagement and higher conversion rates.
Targeted Retention Campaigns
Identify and re-engage at-risk players with scheduled campaigns, such as inactivity alerts or session abandonment, to increase retention and reduce churn.
Automated Bonusing
Seamlessly manage promotional campaigns and bonuses to target the right players with personalized rewards.
Deliver tailored bonus offers based on player activity, tags, preferences, and historical behavior, ensuring greater engagement and higher conversion rates.
Targeted Retention Campaigns
Identify and re-engage at-risk players with scheduled campaigns, such as inactivity alerts or session abandonment, to increase retention and reduce churn.
Automated Bonusing
Seamlessly manage promotional campaigns and bonuses to target the right players with personalized rewards.
About Us
GiG Software is a leading B2B iGaming technology company that provides premium solutions, products, and services to iGaming operators worldwide, fully compliant with regulatory requirements. GiG's proprietary technology empowers our partners by delivering dynamic, data-driven, and scalable iGaming solutions that drive user engagement, optimise performance, and propel sustainable growth in the ever-evolving digital landscape. GiG IS transforming digital gaming experiences through innovation and technology that inspire and engage players worldwide.
