Optimove & Exalogic Integration
CRM Marketing for Deep Player Insights and Personalized Promotions at Scale
Overview
The Optimove-Exalogic integration helps gaming operators easily manage player data and run smarter campaigns. It automates player segmentation, keeps data updated and ensures promotions reach the right players at the right time. This boosts engagement, increases loyalty, and improves marketing results.
Key Features
Player Data (Batch Data Processing)
Aggregate and analyze transactional history and player data using files via Optimove’s SFTP. Automate data sharing to efficiently create player segments and set the ground for targeted campaigns and strategic decision-making.
Bonusing System – Promotional Integration
Optimove campaigns can automatically trigger Exalogic’s bonus engine, eliminating the need for manual coordination between CRM and bonus teams.
Scheduled Campaign Execution Flow – Automate campaigns using Conditional Execution to ensure campaigns are executed only for players who meet specific criteria, so the right players get the right promotions at the right time - enabling seamless approval flows for campaign eligibility.
Recommended Use Cases
Player Details Update
- Automatically update customer attributes in real-time, such as opt-in status or bonus eligibility, to maintain an accurate and up-to-date database. This ensures that your segmentation remains precise, and players are always targeted with relevant offers.
Behavior-Based Risk Controls
- Flag players who start showing risky behaviors (e.g., late-night high deposits or rapid bet frequency).
- Trigger RG-focused content or cool-off bonuses — reinforcing your responsible gaming policies.
Customer Segmentation
- Utilize Exalogic’s integration to dynamically update and segment players based on their activities, preferences, or milestones.
- Deliver highly targeted promotions, such as rewarding VIP players or offering bonuses to inactive players to re-engage them.
Churn Prevention Campaigns
- Leverage Exalogic’s real-time data processing to trigger churn prevention campaigns for players showing signs of inactivity (e.g., 3+ days without deposits or gameplay).
- Automatically send re-engagement offers, such as personalized bonuses or promotions, to keep players active and prevent churn. This is done through continuously updating player attributes and monitoring activity.
Player Deposit Abandonment Recovery
- Track and recover abandoned deposits by identifying players who start but do not complete a deposit.
- Trigger timely recovery campaigns, offering incentives (e.g., bonus or risk-free bet) to encourage players to complete their deposit and continue gameplay, reducing abandonment rates and increasing conversions.
Personalized Deposit Bonus Campaigns
- Automate deposit bonus campaigns by triggering personalized offers when a player deposits above a certain threshold.
- Exalogic’s data integration allows Optimove to detect deposit actions and tailor offers to individual player profiles, ensuring the right bonus is sent to the right player at the right time.
About Us
Exalogic is a leading technology provider in the iGaming industry, specializing in promotional systems and real-time data-driven marketing solutions. Exalogic’s integration with CRM platforms like Optimove enables operators to automate, personalize, and optimize player engagement, enhancing retention and increasing lifetime value.
In addition to activity of consultation and planning software, the professional team of Exalogic also carries out computer systems “TURNKEY” for all the enterprises that require customized solutions.
Exalogic works either providing highly skilled professionals to collaborate with the staff of the firms buyers or assuming the full responsibility for the implementation of a project.
In addition to activity of consultation and planning software, the professional team of Exalogic also carries out computer systems “TURNKEY” for all the enterprises that require customized solutions.
Exalogic works either providing highly skilled professionals to collaborate with the staff of the firms buyers or assuming the full responsibility for the implementation of a project.
