Optimove & EveryMatrix Integration
Data-Driven CRM Marketing for Casino and Sports Betting
Overview
The Optimove-EveryMatrix integration empowers sports betting and casino operators with advanced batch data processing, event streaming and bonusing capabilities, enabling personalized, data-driven player engagement that drives revenue.
The partnership between EveryMatrix and Optimove offers robust integrations that empower mutual clients to enhance their customer engagement and optimize their marketing strategies, maximize player retention and lifetime value (LTV).
Key Features
Data Synchronization (Batch Data Processing)
Sync Player activity data from EveryMatrix with Optimove, providing a unified view of customer behavior for targeted marketing.
By aggregating and analyzing player data using Optimove’s SFTP, operation can tailor customer journeys and increase revenue from sports betting and casino games. The batch data integration applies to: Customers (players), Customers, Sport Bets Details, Sport Bets, Casino Bets, Casino Game Types and Transactions.
Real-time Event Streaming
Capture player actions (e.g., deposit, withdrawal, game launch) via Kafka integration, converting key topics like deposit, deposit cancellation, withdrawal, withdrawal cancellation and game launch into Optimove Out-of-the-Box (OOTB) events. This enables real-time, personalized engagement and dynamic marketing campaigns to boost retention and reactivation.
Enriched customer profiles
Unify all historical, predictive, and real-time player data within Optimove's Customer Data Platform (CDP) to create as many and as creative customer segments as imaginable without the need to rely on other teams.
Bonusing System - Seamless Promotional Integration
Automate bonus allocations and promotional campaigns using Optimove’s orchestration and EveryMatrix's bonus systems. Offer tailored player incentives and rewards to drive player engagement, retention, and reactivation.
Engagement Channels
OptiWeb – Enable web push notifications to enhance player interaction and retention on web platforms. Engage players with targeted, personalized messages based on their behaviors and real-time actions to maximize conversions and keep them active.
Recommended Use Cases
Personalized Welcome Offers
- Welcome new players with customized bonuses and tailored messages based on their behavior and preferences.
- Example: offer personalized promotions, such as free spins for slot enthusiasts or bonus funds for table game players, to enhance their first experience and encourage immediate engagement.
Churn Prevention Campaigns
- Identify players at risk of churning and activate targeted retention strategies, like exclusive bonuses or personalized rewards.
- Example: send a tailored offer, such as extra credits or a special promotion, to players who haven’t logged in or deposited in a while, encouraging them to return and re-engage with your platform.
Cross-Selling Opportunities
Converting Sports Bettors into Casino Players to boost margins.
- Identify sports bettors who previously played a casino game but haven’t returned.
- Target them during high-margin periods (e.g., holidays, major events) with tailored casino offers (e.g., free spins, deposit match).
- Engage via email, push, or web pop-ups, emphasizing casino excitement.
About Us
EveryMatrix provides industry-leading turnkey sportsbook, casino, and payment solutions, helping sports betting operators deliver a seamless and engaging betting experience. By integrating with Optimove, EveryMatrix operators gain access to sophisticated CRM marketing tools designed to enhance player engagement, boost LTV and drive long-term growth.
