Optimove & EGT Digital
Enabling operators to deliver real-time, personalized player journeys at scale
Overview
Optimove’s Positionless Marketing Platform, integrated into EGT Digital’s modular X-Nave platform, gives operators a unified solution for orchestrating hyper-personalized, real-time marketing campaigns. Together, we deliver flexible, scalable solutions across casino, sportsbook, and lottery.
By embedding Optimove’s technology, EGT Digital’s clients can gain access to advanced CRM capabilities powered by AI, enabling them to:
- Analyze data, generate creative assets, and launch self-optimizing campaigns
- Understand player behavior and act on it instantly without the constraints of rigid workflows or siloed teams
- Engage customers across channels, increase retention, and maximize player lifetime value.
About Us
EGT Digital is a next-generation technology company providing innovative products across all online gaming verticals including sportsbook, casino, and lottery. The company’s flagship X-Nave iGaming platform delivers an all-in-one solution that combines flexibility, scalability, and regulatory compliance. As part of the Euro Games Technology (EGT) Group, EGT Digital serves over 300 customers across global markets with cutting-edge software, advanced business intelligence, and continuous product evolution.
