Optimove’s Positionless Marketing Platform, integrated into EGT Digital’s modular X-Nave platform, gives operators a unified solution for orchestrating hyper-personalized, real-time marketing campaigns. Together, we deliver flexible, scalable solutions across casino, sportsbook, and lottery.
By embedding Optimove’s technology, EGT Digital’s clients can gain access to advanced CRM capabilities powered by AI, enabling them to:
- Analyze data, generate creative assets, and launch self-optimizing campaigns
- Understand player behavior and act on it instantly without the constraints of rigid workflows or siloed teams
- Engage customers across channels, increase retention, and maximize player lifetime value.
