Optimove x Dynamo

Turn Messenger into a revenue channel

Overview

Dynamo is an official Meta Business Messaging Partner that turns Messenger into a performance-marketing channel. Together with Optimove, marketers can extend their CRM and lifecycle journeys into Messenger — sending marketing-message broadcasts to the customer segments auto-calculated in Optimove, with revenue attributed end to end. Messenger adds a high-engagement owned channel alongside email and SMS, consistently outperforming both on click-through rates and revenue per recipient.

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Key Capabilities

Messenger Subscriber Capture

Turn your existing customer base into an opted-in Messenger audience. CRM lists are matched and subscribed through Meta's marketing-messages framework, alongside on-site and in-conversation entry points, building a durable owned channel the brand controls.

Marketing Message Broadcasts

Send rich, personalized Messenger marketing-message campaigns—promotions, reactivation offers, product drops—to existing customers at scale, with delivery, open, and click tracking built in. No app install or phone number required, just an existing Messenger relationship.

Revenue Attribution

Closed-loop attribution ties every Messenger message to downstream purchases and deposits, so marketers see revenue per campaign, per segment, and per subscriber—and can benchmark Messenger's contribution directly against their other lifecycle channels.

CRM-Orchestrated Messenger Journeys

Use Optimove segments and journey orchestration to decide who receives which Messenger message and when, adding a high-engagement owned channel alongside email and SMS for lifecycle, retention, and VIP programs.

Recommended Use Cases

Lapsed Customer Reactivation

Reactivate lapsed players and customers with Messenger broadcasts that reach segments email no longer does, at significantly higher click-through rates.

VIP and Loyalty Engagement

Run VIP and loyalty programs over Messenger with personal, two-way engagement for high-value players and customers.

Promotion and Launch Amplification

Amplify promotions, bonuses, and product launches to an opted-in Messenger audience with per-campaign revenue attribution.

Automated Lifecycle Journeys

Automate lifecycle journeys—welcome, churn prevention, win-back, VIP milestones—triggered automatically by Optimove's segment updates and delivered over Messenger alongside email and SMS, with no manual list pulls.

About Us

Dynamo is an official Meta Business Messaging Partner. Its Marketing Center lets brands build opted-in Messenger audiences, send marketing-message broadcasts, and attribute revenue end to end. Dynamo powers messaging programs for all kinds of brands — e-commerce, gaming, real-money gaming, sweepstakes, and more — with performance results published by Meta demonstrating multi-x lifts over email in engagement and revenue. For more information, visit dynamo.fyi

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Links

Company Website

Case Study

Partner Category

Marketing Automation

Industry

Gaming

Region

North America

Latin America

Africa