Optimove & Bragg Integration
Turning Casino Data into Smart, Personalized Player Engagement that Boosts Lifetime value and ROI
Overview
The Optimove-Bragg Gaming integration helps operators streamline player data management and promotions. It syncs player data, automates batch processing for better segmentation, and enhances CRM campaigns with deep insights.
Bragg updates customer attributes through Optimove’s API, ensuring accurate data for personalized marketing. The integration also connects promotional activities with Optimove’s Conditional Execution, ensuring the right players receive the right bonuses at the right time.
Bragg updates customer attributes through Optimove’s API, ensuring accurate data for personalized marketing. The integration also connects promotional activities with Optimove’s Conditional Execution, ensuring the right players receive the right bonuses at the right time.
Key Features
Data Synchronization - Batch Data Proccesing
Aggregate and analyze transactional history and player data using files via Optimove’s SFTP. Share the data from Bragg to automate the batch data process and incorporate it into optimove’s campaigns and segmentation. This integration enhances your CRM campaigns by providing deep insights into player behavior, empowering strategic decision-making.
Note: Current integration applies to Casino activity only. Read more.
Note: Current integration applies to Casino activity only. Read more.
Customer Attributes Update
Retrieve, add, and update player attributes to ensure customer data is accurate and up-to-date, enabling precise segmentation and personalized campaign management.
Bragg Gaming leverages Optimove’s Customer Attributes API to facilitate updates and manage customer attributes, such as: Player Opt in Email/SMS, Player Status Active/Frozen, Do Not Allow Bonus, and more.
Bragg Gaming leverages Optimove’s Customer Attributes API to facilitate updates and manage customer attributes, such as: Player Opt in Email/SMS, Player Status Active/Frozen, Do Not Allow Bonus, and more.
Bonusing System
Promotional system Integration - Incorporate promotional activities into your Scheduled Campaigns, leveraging Optimove's Conditional Execution Bonus Flow. Manage promotions and customer data in a unified and efficient way, with seamless coordination of promotional campaigns, customer segmentation, and bonus distributions.
Recommended Use Cases
Bonus Abuse Prevention
- Identify and block players attempting to exploit promotions while keeping genuine customers engaged
- Monitor player activity for suspicious patterns (e.g., repeated large withdrawals after claiming a bonus)
- Automatically remove bonus eligibility and update player attributes
- Trigger an alert for manual review if abuse is detected
Personalized Reactivation Bonus
- Send a reactivation campaign to players inactive for a set period (e.g., 3 days without deposits or gameplay)
- Detect inactive players through Bragg’s Customer Attributes Update, and sync the data with Optimove
- Send a personalized reactivation bonus on the player’s preffered channel (email, web, in-app, etc.)
Self-Exclusion & Regulatory Compliance
- Ensure self-excluded players and those in cooling-off periods are automatically removed from marketing campaigns
- Sync self-exclusion and time-out status from Bragg to Optimove in real time
- Automatically exclude flagged players from promotional campaigns and bonus eligibility
- Trigger an instant confirmation message to acknowledge self-exclusion requests
Geo-Restrictions & Market Compliance
By leveraging Bragg’s real-time player tracking with Optimove’s powerful segmentation and automation, operators can strengthen compliance while continuing to deliver a personalized player experience.
- Ensure bonuses and promotions are only available to eligible players based on their location
- Sync location data from Bragg to Optimove to track where players are logging in from
- Automatically block bonuses for players in restricted jurisdictions
- Trigger compliance alerts if a player attempts to access promotions from an unauthorized region
About Us
Bragg is a content-driven iGaming technology provider that delivers high-quality technology and content solutions including bespoke turnkey technology and an exclusive games portfolio. It operates in regulated markets in North America, Europe, and globally.
Bragg is a content-driven iGaming technology provider offering cutting-edge solutions, including bespoke turnkey technology and an exclusive portfolio of games. With a global reach, Bragg operates in regulated markets across North America, Europe, and beyond, bringing operators the best in high-quality gaming experiences and advanced technology.
