Optimove & Bragg Integration

Turning Casino and Sports Data into Smart, Personalized Customer Engagement that Boosts Lifetime value and ROI

Overview

The Optimove-Bragg Gaming integration helps operators streamline player data management and promotions. It syncs player data, automates batch processing for better segmentation, and enhances CRM campaigns with deep insights.

Bragg updates customer attributes through Optimove’s API, ensuring accurate data for personalized marketing. The integration also connects promotional activities with Optimove’s Conditional Execution, ensuring the right players receive the right bonuses at the right time.

Key Capabilities

Bonusing System – Promotional Integration

Scheduled Campaigns – Standard Execution

Run scheduled promotional campaigns without pre-approval from Bragg's system, allowing bonuses to be automatically delivered once campaigns are launched in Optimove. Target audiences are finalized within Optimove, while Bragg handles bonus distribution and confirms delivery status per customer or in bulk.

Bonusing System – Promotional Integration

Scheduled Campaigns – Conditional Execution

Add an approval layer to scheduled campaigns with conditional execution. Before delivery, Bragg validates player eligibility and explicitly approves customers, ensuring only qualified players receive promotions. Campaigns are executed only for approved customers, supporting compliance and precise promotion control.

Customer Attributes Update

Retrieve, add, and update player attributes to ensure customer data is accurate and up-to-date, enabling precise segmentation and personalized campaign management.

Bragg Gaming leverages Optimove’s Customer Attributes API to facilitate updates and manage customer attributes, such as: Player Opt in Email/SMS, Player Status Active/Frozen, Do Not Allow Bonus, and more.

Consent Management

Keep customer communications compliant by ensuring Email opt-in preferences are continuously kept up to date through daily syncs and real-time updates, while Bragg-hosted unsubscribe links ensure fast, reliable opt-outs. With consent automatically respected inside Optimove, you can engage with confidence - building trust, ensuring compliance with regulatory demands, and delivering better experiences across every campaign.

Data Synchronization - Batch Data Proccesing

Aggregate, analyze and sync transactional history and player data from Bragg into Optimove to fuel campaign execution. This integration applies to both casino and sports verticals, enhancing your CRM campaigns success.

Recommended Use Cases

Bonus Abuse Prevention

Identify and block players attempting to exploit promotions while keeping genuine customers engaged
Monitor player activity for suspicious patterns (e.g., repeated large withdrawals after claiming a bonus)
Automatically remove bonus eligibility and update player attributes
Trigger an alert for manual review if abuse is detected

Personalized Reactivation Bonus

Send a reactivation campaign to players inactive for a set period (e.g., 3 days without deposits or gameplay)
Detect inactive players through Bragg’s Customer Attributes Update, and sync the data with Optimove
Send a personalized reactivation bonus on the player’s preffered channel (email, web, in-app, etc.)

Self-Exclusion & Regulatory Compliance

Ensure self-excluded players and those in cooling-off periods are automatically removed from marketing campaigns
Sync self-exclusion and time-out status from Bragg to Optimove in real time
Automatically exclude flagged players from promotional campaigns and bonus eligibility
Trigger an instant confirmation message to acknowledge self-exclusion requests

Geo-Restrictions & Market Compliance

By leveraging Bragg’s real-time player tracking with Optimove’s powerful segmentation and automation, operators can strengthen compliance while continuing to deliver a personalized player experience.

Ensure bonuses and promotions are only available to eligible players based on their location
Sync location data from Bragg to Optimove to track where players are logging in from
Automatically block bonuses for players in restricted jurisdictions
Trigger compliance alerts if a player attempts to access promotions from an unauthorized region

About Us

Bragg is a content-driven iGaming technology provider that delivers high-quality technology and content solutions including bespoke turnkey technology and an exclusive games portfolio. It operates in regulated markets in North America, Europe, and globally.

Bragg is a content-driven iGaming technology provider offering cutting-edge solutions, including bespoke turnkey technology and an exclusive portfolio of games. With a global reach, Bragg operates in regulated markets across North America, Europe, and beyond, bringing operators the best in high-quality gaming experiences and advanced technology.

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