Adobe Campaign

Adobe Campaign is the only conversational marketing technology that truly empowers organizations to start and sustain one-to-one customer dialogues. With first class email and inbound-outbound channel fusion capabilities, Adobe Campaign can automate the execution of mobile, social, email and offline campaigns.

Active Integration: Yes

Integration Type: Execution Channels

Optimove’s integration with Adobe Campaign allows you to upload target groups from Optimove to Adobe Campaign and leverage them as audiences for campaign execution. Following campaign execution, the campaign’s metrics and uplift (if using a control group) will be displayed within your Campaign Analysis page in Optimove