Game Plan Consulting x Optimove

Strategic Growth For iGaming Operators

Overview

Game Plan Consulting is a specialist iGaming CRM and growth consultancy helping operators turn acquisition into sustainable, measurable revenue. With almost 20 years of global expertise, we design structured retention frameworks that increase player value and reduce churn.

Our partnership with Optimove enables our clients to execute data-driven, personalized lifecycle marketing at scale — transforming strategy into automated, high-performance growth systems.

Services

CRM Strategy & Lifecycle Management

We design and manage structured, behaviour-led CRM ecosystems that maximise player lifetime value. From segmentation and lifecycle planning to bonus frameworks and VIP management, we align engagement strategy with profitability. Our approach reduces churn, strengthens loyalty, and turns acquisition into measurable revenue growth.

Optimove Integration

We support the selection, implementation, and optimization of Optimove and PAM systems to ensure accurate, reliable data flow across platforms. From automation setup to reporting dashboards, we create connected ecosystems that enable real-time decision-making, operational efficiency, and scalable performance marketing execution.

CRM Enablement, Training & Operational Support

We help operators build capable, high-performing CRM teams through hands-on training, structured processes, and recruitment guidance. Our support ensures internal teams understand lifecycle strategy, campaign execution, and reporting—reducing dependency, improving consistency, and embedding sustainable best practice across the organisation.

Web, SEO & Performance Marketing Alignment

We align CRM with digital acquisition and website optimisation to improve conversion quality and retention outcomes. Through UX guidance, SEO strategy, and automated lifecycle journeys, we ensure marketing activity feeds into structured retention systems—creating a seamless path from first visit to long-term player value.

Case Studies

New Player Retention Initiative - South Africa
By meticulously analysing the impact of hold on new players, we developed and implemented tailored initiatives to address retention challenges. My strategies led to an 11% improvement in new player retention, consequently boosting the overall retention rate by 6%.

Churn Risk Identification and Mitigation
Used the Optimove ROC model to identify churning players. Assigning these players a churn risk factor for proactive intervention led to a 5% reduction in monthly churn rates, preserving player engagement and loyalty.

About Us

Game Plan Consulting is a specialist CRM and growth consultancy helping iGaming, betting, and digital businesses turn acquisition into sustainable revenue. With 20+ years of global industry experience and offices in Johannesburg we partner with operators who want more than traffic — they want structured growth, stronger retention, and measurable performance. We design and implement strategic frameworks that increase player value, reduce churn, and create scalable revenue models. Our core focus areas are CRM & Retention which allow us to build structured, behavior-led retention ecosystems that maximize player lifetime value and strengthen long-term loyalty.

Links

Company Website

Partner Category

Data & Analytics

eCommerce

Gamification

Personalization

Sports Betting

System Integration / Delivery

Industry

Gaming

Region

Africa