CACI Ltd is a leading data and technology consultancy that helps brands put their customers at the heart of their business by doing amazing things with data.
With deep strategic marketing expertise, CACI has a proven record of seamlessly deploying Optimove for organizations such as Entain. CACI team of experts work alongside marketing teams to ensure they are driving value at every touchpoint with their customers and prospects, helping to turn sophisticated platform capabilities into measurable business results.
CACI also helps companies to unlock the full potential of their first-party data by combining it with their comprehensive and industry-leading UK demographic datasets:
1. Segmentation and classification
Geodemographic, affluence and life stage groupings that reveal meaningful customer patterns and clusters.
2. Demographic depth
Understand customers by age, household structure, income and socio-economic status.
3. Lifestyle intelligence
Uncover what motivates audiences, from shopping habits and media preferences to travel behaviour and brand affinities.
