Optimove x Hybrid Interaction

Name: Hybrid Interaction
Author: Hybrid Interaction

Expert managed services to iGaming operators

Overview

The Optimove-Hybrid Interaction partnership is designed to accelerate CRM impact for sportsbooks and casinos, deliver best-of-breed multichannel marketing orchestration and best-of-breed iGaming CRM services so operators can launch faster, test continuously, and prove incremental lift.

Why this combination matters to operators:

● Faster time-to-impact

● Always-on optimization

● Measurement by default

● iGaming-specific expertise

Execution packages for sportsbooks and casinos are available immediately for new and existing operators of either company.

Key Benefits

Excellence - End-to-end Expert Managed Services, tailored for the iGaming industry
Versatility - Industry leaders in Gamification, Automated Journeys, VIP / Segmentation and Loyalty Programs
Certified - Fully hands-on team, experienced with Optimove and up to date with all latest platform functionality, including OptiX & Adact
Reach - Trusted by 350+ Operators worldwide, with multilingual support in EN / BR-PT / DE / ES / RU

Recommended Use Cases

Optimove Setup & Strategic Activation

Full Optimove implementation aligned to the operator’s data structure, business objectives, and KPIs, creating a scalable CRM foundation ready for advanced personalization and automation.
Strategic setup of events, audiences, triggers, and lifecycle journeys to ensure Optimove’s AI and orchestration capabilities deliver value from the earliest campaigns.
CRM framework design covering lifecycle, VIP, retention, churn prevention, and cross-sell use cases, built for flexibility, testing, and long-term performance optimization.

Ongoing CRM Management & Execution

Daily CRM management using Optimove, including campaign execution, journey optimization, and audience refinement to maintain consistent, relevant player communication across all channels.

Continuous strategy optimization through testing, AI-driven insights, and performance analysis, ensuring CRM activities adapt to player behavior and maximize incremental impact.

Monthly promotional planning, reporting, and insight delivery, translating Optimove analytics into clear recommendations and measurable business outcomes for key stakeholders.

About Us

Hybrid Interaction is a CRM and Gamification agency with over 20 years of experience providing expert managed services to iGaming operators. The company specializes in enhancing player engagement, retention, and lifetime value through data-driven strategies, personalized automation, and innovative gamification solutions. With a proven track record of over 350+ successfully completed projects across multiple markets and jurisdictions, Hybrid Interaction supports clients ranging from start-ups to leading global enterprises.

Links

Company Website

Press Release

Partner Category

Gamification

Loyalty

Marketing Automation

Personalization

Digital Services

Industry

Gaming

Region

Global

Europe

North America

Latin America

Asia-Pacific

Africa