# TransUnion
> Our global product lines provide a Tru picture of each person: an actionable and robust view of consumers, allowing you to act with confidence and earn consumer trust.

Canonical page: https://partners.optimove.com/integrations/transunion
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-08-18
Logo: https://assets.partnerfleet.app/t0xg02gbbsfl60ly5sz8cve01a6l

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: Data & Analytics
- Website: [www.transunion.com/business](https://www.transunion.com/business)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/transunion
- [Get started with TransUnion](https://www.transunion.com/business)

## Overview
Optimove helps marketers drive customer-centric growth through AI-powered orchestration and personalization. By unifying historical and real-time behavioral data into a single customer profile, brands can segment, analyze, and act with unmatched precision—creating more rewarding customer experiences.Now, with the integration of TransUnion’s TruAudience® Identity Resolution and Enrichment data, which verifies, corrects, and enhances customer data marketers gain an even more complete view of each customer.Enrich Customer ProfilesStrengthen customer profiles with verified identity and affinity data from TransUnion—including emails, phone numbers, postal addresses, and demographics—while improving data hygiene through deduplication and correction.Enhance Audience Targeting & Campaign ROIBuild stronger audience segments and refine messaging with greater precision to improve relevance, reach, and performance across marketing channels.Resolve Identity GapsMatch unknown users to known customers using TransUnion’s identity resolution and online/offline data, enabling better personalization and retargeting.Identify More High-Value CustomersUse enriched data to uncover common traits—like purchase frequency, household income, or lifestyle indicators—among top customers and conduct more precise lookalike modeling to find others like them.Strengthen Predictive Modeling Leverage additional data signals to anticipate behaviors such as likelihood to convert, engage, or churn—then tailor campaigns accordingly.Improve Closed-loop AnalysisWith enhanced identity resolution, gain clearer attribution and deeper insights into campaign performance—helping you refine strategies based on real outcomes, not assumptions.

## About Us
TransUnion is a global data and insights company, empowering businesses to make smarter marketing and risk decisions. Through solutions like TruAudience® Identity Resolution and Enrichment, TransUnion verifies, corrects, and enhances customer data—giving marketers a more accurate and complete view of each customer for better engagement and results. Together, Optimove and TransUnion empower marketers to reach the right customers with the right message at the right moment—creating more impactful, high-conversion campaigns.