# The Affiliate Platform
> TAP gives iGaming operators one workspace to run their whole affiliate operation: onboarding partners, structuring commission deals, watching performance in real time, and handling media and payments, instead of stitching together spreadsheets and disconnected tools

Canonical page: https://partners.optimove.com/integrations/tap-the-affiliate-platform
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-08-19
Logo: https://assets.partnerfleet.app/kk8anwxix7npy0tkq1y6qxiqndf8

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: Affiliate Marketing
- Industry: Gaming, Online Trading
- Region: Global
- Website: [www.theaffiliateplatform.com/en](https://www.theaffiliateplatform.com/en)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/tap-the-affiliate-platform

## Overview
TAP gives iGaming operators one workspace to run their whole affiliate operation independently: onboarding partners, structuring commission deals, watching performance in real time, and handling media and payments, instead of stitching together spreadsheets and disconnected tools. Because TAP is part of the Optimove, players acquired through affiliates flow straight into the Optimove CRM, so their lifecycle journey can start the moment they convert rather than after a manual handoff.

## Features
- **Build programs that fit your needs** — Run multiple casino, sportsbook, and poker brands side by side from one account. Build CPA, CPL, RevShare, or Hybrid agreements with custom qualification rules, configured by your team without engineering.
- **Track affiliate performance in real time** — See clicks, registrations, deposits, and player activity by affiliate and campaign in real time. Know which partners bring in players with higher lifetime value, not just new signups. 
- **A straight line from affiliate click to CRM journey** — Automatically sync affiliate-acquired players into the Optimove customer profile the moment they convert, ready for lifecycle campaigns with no manual work from your affiliate or CRM team.