# Smartbet
> Smartbet is an all-in-one iGaming platform built by experienced operators for operators. Our turnkey and white label solutions combine casino, sportsbook, CRM, payments, affiliate management, gamification, back office, and licensing support into a single platform. Together with Optimove, operators can leverage advanced CRM, personalization, and marketing automation to improve player engagement, retention, and long-term revenue growth.

Canonical page: https://partners.optimove.com/integrations/smartbet
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-07-12
Logo: https://assets.partnerfleet.app/2psu2e5f9mzazzoo2dvbttcg2u6t

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: iGaming Platform
- Industry: Gaming
- Region: Global, Europe, North America, Middle East, Latin America, Asia-Pacific, Africa
- Website: [smartbet.am](https://smartbet.am)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/smartbet

## Overview
Smartbet is an all-in-one iGaming platform built by experienced operators for operators. Its turnkey and white label solutions combine casino, sportsbook, CRM, payments, affiliate management, gamification, back office, and licensing support into a single platform. Together with Optimove, operators can leverage advanced CRM, personalization, and marketing automation to improve player engagement, retention, and long-term revenue growth.

## Key Benefits
All-in-One iGaming PlatformComplete platform including CRM, affiliate and agent management, payments, game content, gamification, back office, and licensing support, everything operators need in one place.Campaign Orchestration & PersonalizationIntegration with Optimove turns Smartbet player data into personalized campaigns, intelligent segmentation, and automated player lifecycle management, replacing generic outreach with always-on, behavior-driven engagement.Faster Time-to-MarketOperators launch in as little as three weeks with flexible White Label or Turnkey deployment and an advanced CMS, accelerating go-live without sacrificing capability.Built by Experienced OperatorsDeveloped from real B2C operational experience, Smartbet's platform is engineered to solve the everyday challenges operators actually face.

## Recommended Use Cases
Launch a Branded Online Casino Integrated with OptimoveOperators launch a fully branded casino on Smartbet's turnkey platform with Optimove's CRM connected from day one, enabling personalized engagement at launch.Migrate Existing Operators While Improving CRM and RetentionOperators migrate their brand and player base onto Smartbet without disrupting live operations, gaining Optimove's segmentation and lifecycle automation to lift retention immediately.Enable Affiliates to Launch Their Own Gaming BrandsAffiliates spin up their own gaming brands on Smartbet's white label platform, while Optimove powers targeted campaigns that grow each brand's audience and revenue.Increase Player Lifetime Value Through Segmentation and AutomationSmartbet's unified player data feeds Optimove's segmentation and campaign automation, so operators deliver the right offer to the right player at the right moment.

## About Us
Smartbet is a technology-driven iGaming platform provider offering turnkey and white label solutions for casino and sportsbook operators worldwide. Built by experienced operators, Smartbet combines flexible technology, operational expertise, and fast deployment to help partners launch and grow successfully. Learn more at smartbet.am.