# Pinterest
> Marketers using Optimove can seamlessly activate their first-party data on Pinterest, delivering personalized campaigns to audience lists updated daily

Canonical page: https://partners.optimove.com/integrations/pinterest
Marketplace: Optimove Partner Ecosystem
Last updated: 2025-12-16
Logo: https://assets.partnerfleet.app/80uh2y8xwy720yjx0pj33aperwr1

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: Digital Advertising
- Industry: Media / Publishing​
- Website: [www.pinterest.com](https://www.pinterest.com/)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/pinterest

## Overview
Pinterest helps marketers connect with audiences who are actively seeking fresh experiences and ready to engage. 500 million people around the world visit Pinterest to discover new ideas, products, and brands that inspire them to take action. From shopping to lifestyle, With Optimove’s integration, marketers can seamlessly activate their first-party data on Pinterest, delivering personalized campaigns that reach customers at the exact moment of intent. Lists are updated daily from Optimove to ensure campaigns run on the freshest data. This partnership makes it easier to transform customer insights into impactful, conversion-driven advertising. 

## Screenshots
- ![Optimove and Pinterest Integration - Campaign Builder](https://assets.partnerfleet.app/r11qf9f47uozbt6q6jg6g3tfln9w)
- ![Optimove and Pinterest Integration - Ad Connector](https://assets.partnerfleet.app/pk6hu1kw5sz0k1mn9e3ouymagoy8)

## Features
- **Data Synchronization ** — Daily audience sync Automatically update customer segments data (target groups) from Optimove into Pinterest Ads Manager, ensuring the right audiences are always ready for targeting.Optimove creates audience lists on Pinterest using first-party data (customer email addresses) from the selected target group. These lists will then be available as segments within the Pinterest platform, ready for precise targeting. 
- **Campaign Orchestration ** — Leverage first-party data to deliver highly relevant messages to audiences who are actively looking for products, services, and inspiration. A new list is created or updated every time a new campaign runs, keeping customer lists current and campaigns efficient without extra manual work.

## Recommended Use Cases
 Boost acquisition campaignsTarget high-intent audiences on Pinterest by activating Optimove’s predictive segments to attract new customers most likely to convert. Launch new product collectionsPromote new arrivals or product lines directly to audiences who are browsing for inspiration in relevant categories. Promote seasonal and event-driven campaignsRun timely promotions around holidays, sports events, or cultural moments, meeting customers when they’re searching for inspiration. Recover lapsed shoppers Reignite interest among customers who haven’t purchased in a while by reaching them with inspiring creative on Pinterest. 

## About Us
Pinterest is a visual discovery and inspiration platform that enables people to find ideas and turn them into action. It also empowers publishers and advertisers to reach engaged audiences with personalized campaigns, connecting brands to consumers who are actively seeking new products, services, and experiences. Headquartered in San Francisco, Pinterest launched in 2010 and has over half a billion monthly active users worldwide.