# Odditt
> Odditt is a B2B content infrastructure company for sports betting. Its platform generates over 100,000 contextualized parlays and bet-level content daily across 115+ leagues, delivered as APIs and widgets to sportsbooks, prediction markets, and platform providers.

Canonical page: https://partners.optimove.com/integrations/odditt
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-07-23
Logo: https://assets.partnerfleet.app/sfzanrsf3mpx6o926imyosizzx0z

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: Content Management, Data & Analytics, Gamification, Sports Betting
- Industry: Gaming
- Region: Global
- Website: [www.odditt.com](https://www.odditt.com/)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/odditt

## Overview
Odditt is the content engine for sports betting, generating over 100,000 contextualized parlays and bet-level content daily across 115+ leagues and 45+ countries, delivered as APIs and widgets. Paired with Optimove, every recommendation slot an operator sends across push, in-app, and email can be filled with named, themed, narrative-wrapped bets instead of generic offers, turning lifecycle messages into relevant, ready-to-place betting content.

## Features
- **Parlay Engine** — Over 100,000 pre-built, themed parlays generated daily across 115+ leagues. Each combo arrives with a name, a narrative, and the reasoning behind it, ready to drop into any Optimove-orchestrated push, email, or in-app slot as a one-tap betting recommendation. 
- **Bet Context** — Per-bet enrichment for hundreds of thousands of individual bets, including hit rates, situational splits, trends, storylines, and interactive graphs. Operators can turn a generic “big game tonight” note into a specific, data-backed reason to place a bet, formatted for any CRM channel.
- **Bet-side segmentation and filtering** — Content maps to thousands of metadata tags such as favorite teams, players, leagues, and rivalries. When a bettor’s team is idle, Odditt surfaces a related player or angle, so every audience segment always has relevant content to receive.

## Recommended Use Cases
Lifecycle re-engagementWhen a lapsed bettor’s favorite team plays tonight, Optimove triggers the message and Odditt fills it with a themed parlay built around that matchup. No-game-tonight coverage When a bettor’s team is idle, Odditt surfaces a former player or related angle, giving operators relevant content to send through Optimove instead of nothing. New-bettor onboarding First-time users receive a simple, narrative-wrapped bet with the reasoning shown, lowering the intimidation of a full odds board and easing first-bet conversion. Always-on content supply Across hundreds of markets daily, Optimove-powered campaigns never run dry, with fresh parlays and per-bet context ready for push, email, and in-app slots. 

## About Us
Odditt is a B2B content infrastructure company for sports betting. Its platform generates over 100,000 contextualized parlays and bet-level content daily across 115+ leagues, delivered as APIs and widgets to sportsbooks, prediction markets, and platform providers. Founded by CEO Matt Bresler and CTO Elaine Milardo, formerly DraftKings’ first data hire, Odditt turns betting discovery into a scrollable, engaging experience. Learn more at https://odditt.com.