# IGP
> iGP Platform is a scalable, cloud-based solution designed to give operators full control over their casino, sportsbook, and player management.

Canonical page: https://partners.optimove.com/integrations/igp
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-10-13
Logo: https://assets.partnerfleet.app/01k5c87gzlworf808j28xj72o8hm

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: iGaming Platform, Sports Betting
- Industry: Gaming
- Region: Global, Europe, North America, Latin America
- Website: [www.igamingplatform.com](https://www.igamingplatform.com)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/igp

## Overview
Optimove and iGP bring CRM marketing and lifecycle engagement to the iGP platform. With the partnership, operators using iGP Platform can seamlessly connect real-time player data with Optimove’s powerful segmentation, analytics, and marketing automation tools. This allows operators to trigger smarter campaigns, personalise player experiences, and maximise player value with far greater precision.The result is faster, more targeted campaigns and more personal player experiences.

## Key Capabilities
- **Player Data Synchronization (Batch Data) ** — Player data from the iGP platform flows into Optimove, giving marketers accurate, up-to-date information. Better data means sharper targeting and segmentation.
- **Real-time Event Streaming** — Player actions such as registrations, deposits, game launches, and sports bets reach Optimove in real-time. Campaigns trigger at the right moment and player profiles stay current.
- **Promotions & Bonusing** — Optimove delivers promotions to target segments on a schedule or the moment a player meets a trigger, with conditional execution. Operators control who receives each offer and when.
- **Multichannel Engagement** — Web Push Notifications, Web Pop-Ups, and Web Inbox messages adapt to on-site behavior. Transactional emails, topic-based preferences, and synced email consent keep every message relevant and compliant.

## Recommended Use Cases
**Event-Triggered Player Campaigns**

A player registers, deposits, or launches a game. Optimove reads the live event and triggers a tailored message, helping operators convert intent into activity.

**Segment-Based Promotion Scheduling**

Marketers schedule promotions for specific Target Groups at the best time, or grant them instantly when a trigger fires, so every offer reaches the right players.

**Behavior-Based Web Personalization**

Opt-in overlays and Web Pop-Ups use on-site behavior to personalize messages in brand-consistent templates, lifting engagement while players are active.

**Topic-Based Email Preferences**

Players choose which email topics they receive instead of opting out entirely. Operators retain more reachable players and send content they actually want.

## About Us
[iGP](https://igpgaming.com/) was founded in 2016 to build the platform and technology solutions the iGaming industry needed for sustained global growth. What began as a project to serve a core group of operators has grown into a strong, passionate team of iGPeople, united by a commitment to innovation, collaboration, and empowering operator success.

Our solutions, including GLI-19 certified platform, aggregator, crypto, turnkey, retail and more, deliver the flexibility and reliability operators need to excel in an ever-evolving market. Through cutting-edge products and a seamless partner journey, we provide the tools and support that enable our partners to succeed.