# Bragg
> Bragg is a content-driven iGaming technology provider. We offer an exclusive games portfolio and turnkey platform solutions in regulated markets in North America, Europe, and globally

Canonical page: https://partners.optimove.com/integrations/bragg
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-02-04
Logo: https://assets.partnerfleet.app/idm033e1c8h8js97y9t8mh51v6fv

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: iGaming Platform
- Industry: Gaming
- Website: [bragg.group](https://bragg.group/)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/bragg
- [Get started with Bragg](https://bragg.group/)

## Overview
The Optimove-Bragg Gaming integration helps operators streamline player data management and promotions. It syncs player data, automates batch processing for better segmentation, and enhances CRM campaigns with deep insights. Bragg updates customer attributes through Optimove’s API, ensuring accurate data for personalized marketing. The integration also connects promotional activities with Optimove’s Conditional Execution, ensuring the right players receive the right bonuses at the right time.  

## Features
- **Bonusing System – Promotional Integration ** — Scheduled Campaigns – Standard ExecutionRun scheduled promotional campaigns without pre-approval from Bragg's system, allowing bonuses to be automatically delivered once campaigns are launched in Optimove. Target audiences are finalized within Optimove, while Bragg handles bonus distribution and confirms delivery status per customer or in bulk. 
- **Bonusing System – Promotional Integration ** — Scheduled Campaigns – Conditional ExecutionAdd an approval layer to scheduled campaigns with conditional execution. Before delivery, Bragg validates player eligibility and explicitly approves customers, ensuring only qualified players receive promotions. Campaigns are executed only for approved customers, supporting compliance and precise promotion control.
- **Customer Attributes Update** — Retrieve, add, and update player attributes to ensure customer data is accurate and up-to-date, enabling precise segmentation and personalized campaign management. Bragg Gaming leverages Optimove’s Customer Attributes API to facilitate updates and manage customer attributes, such as: Player Opt in Email/SMS, Player Status Active/Frozen, Do Not Allow Bonus, and more.  
- **Consent Management ** — Keep customer communications compliant by ensuring Email opt-in preferences are continuously kept up to date through daily syncs and real-time updates, while Bragg-hosted unsubscribe links ensure fast, reliable opt-outs. With consent automatically respected inside Optimove, you can engage with confidence - building trust, ensuring compliance with regulatory demands, and delivering better experiences across every campaign.
- **Data Synchronization - Batch Data Proccesing** — Aggregate, analyze and sync transactional history and player data from Bragg into Optimove to fuel campaign execution. This integration applies to both casino and sports verticals, enhancing your CRM campaigns success.  

## Recommended Use Cases
Bonus Abuse Prevention Identify and block players attempting to exploit promotions while keeping genuine customers engagedMonitor player activity for suspicious patterns (e.g., repeated large withdrawals after claiming a bonus)Automatically remove bonus eligibility and update player attributesTrigger an alert for manual review if abuse is detectedPersonalized Reactivation Bonus Send a reactivation campaign to players inactive for a set period (e.g., 3 days without deposits or gameplay)Detect inactive players through Bragg’s Customer Attributes Update, and sync the data with OptimoveSend a personalized reactivation bonus on the player’s preffered channel (email, web, in-app, etc.) Self-Exclusion & Regulatory Compliance Ensure self-excluded players and those in cooling-off periods are automatically removed from marketing campaignsSync self-exclusion and time-out status from Bragg to Optimove in real timeAutomatically exclude flagged players from promotional campaigns and bonus eligibilityTrigger an instant confirmation message to acknowledge self-exclusion requestsGeo-Restrictions & Market Compliance By leveraging Bragg’s real-time player tracking with Optimove’s powerful segmentation and automation, operators can strengthen compliance while continuing to deliver a personalized player experience. Ensure bonuses and promotions are only available to eligible players based on their locationSync location data from Bragg to Optimove to track where players are logging in fromAutomatically block bonuses for players in restricted jurisdictionsTrigger compliance alerts if a player attempts to access promotions from an unauthorized region

## About Us
Bragg is a content-driven iGaming technology provider that delivers high-quality technology and content solutions including bespoke turnkey technology and an exclusive games portfolio. It operates in regulated markets in North America, Europe, and globally.  Bragg is a content-driven iGaming technology provider offering cutting-edge solutions, including bespoke turnkey technology and an exclusive portfolio of games. With a global reach, Bragg operates in regulated markets across North America, Europe, and beyond, bringing operators the best in high-quality gaming experiences and advanced technology.