# Amelco
> Amelco works with some of the greatest bookmakers in the world to deliver the most cutting edge sportsbook solutions.

Canonical page: https://partners.optimove.com/integrations/amelco
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-08-18
Logo: https://assets.partnerfleet.app/i7qqtpvq2msivbylvhae0ypawnit

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: iGaming Platform
- Industry: Gaming
- Region: Global, Europe
- Website: [amelco.co.uk/en](https://amelco.co.uk/en/)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/amelco
- [Get started with Amelco](https://amelco.co.uk/en/)

## Overview
The Optimove-Amelco integration empowers iGaming operators with deeper player insights and higher conversion rates by enabling automated, personalized campaigns across multiple engagement channels. Our seamless integration gets you up and running in no time!  

## Screenshots
- [Amelco on 11 years with Optimove and how we help operators grow (video)](https://youtu.be/IrMVIZa4j00?list=PLmH90CYwr7TIFWyIXx86ywNBv7jwE92RD)

## Features
- **Batch Data Processing** — Aggregate and analyze transactional history and player data using Optimove’s SFTP for deeper insights and strategic decision-making.
- **Real-time Event Streaming ** — Capture player actions (e.g., deposit success, bet placed, withdrawal approved) via web SDK, mobile SDK, and server-side integration, enabling timely and personalized engagements.
- **Bonusing System - Promotional Integration ** — Seamlessly incorporate promotional activities into your scheduled and triggered campaigns. Manage promotions and customer data in a unified and efficient way, with seamless coordination of promotional campaigns, customer segmentation, and bonus distributions.    
- **Engagement Channels - Mobile and Web** — OptiMobile - Trigger mobile push notifications and in-app messaging to drive real-time player engagement and reactivation.OptiWeb - Enable targeted web pop-ups and web push notifications to enhance player interaction and retention on web platforms.
- **Personalization** — Dynamically personalize offers, content, and journeys based on real-time player behavior to drive engagement and lifetime value using Optimove Personalize. 
- **Preference Center** — Enable players to manage their communication preferences in real-time with Optimove's Preference Center. Maintain unified consent and preference data across all channels for compliant, permission-based engagement
- **Transactional Emails** — Send automated, transactional emails through Optimove's Email channel via Amelco. Deliver real-time player communications for account events, confirmations, and promotions while maintaining a unified player experience.
- **Consent Management** — Synchronize player email consent and opt-in data between Amelco and Optimove to Ensure consistent, compliant email delivery while adhering to player preferences across all campaigns

## Recommended Use Cases
Welcome Journey  Automatically Trigger a personalized email when a player registers or takes a specific action, whether on your website or mobile appEasily set up a campaign and trigger personalized emails as needed to ensure a smooth experience with targeted, timely communication. Read more Live Event Betting Promotions  Detect when a player places a bet on an in-play marketSend a real-time notification offering boosted odds, free bets, or risk-free wagers to keep them engagedLast-Minute Bet Reminders Nudge players before major events closeDetect when a player has browsed an event but hasn’t placed a betTrigger a reminder notification 30 minutes before the event starts with a custom offerCampaign Following Player Balance Drop Trigger a real-time campaign to players when their balance drops below a set threshold, using server-side eventsExample – trigger a web popup when a player’s balance drops below $10. Read morePlayer Deposit Abandonment Recovery  Recover lost revenue by triggering personalized reminder emails to players who haven’t completed their deposit process on your siteExample: automate follow-up emails 1 hour and 24 hours after player deposit abandonment. Read more

## About Us
Amelco powers some of the world’s leading bookmakers with cutting-edge sportsbook solutions, delivering a seamless and robust betting experience. Amelco provides advanced sports betting and iGaming solutions, offering tailored platforms for sportsbook, casino, and financial products. Amelco helps operators across regulated markets deliver seamless, innovative betting experiences. Their expertise includes real-time odds and risk management, seamless API integrations, and comprehensive CRM tools, making them a key player in the iGaming industry.