# Altenar
> Altenar is a provider of sportsbook services to licensed gaming operators. Ranging from software-only product offers to the provision of a fully managed sports betting platform stack, Altenar offers proven stability coupled with flexible and personalised service. Our software is developed and operated in-house, whilst being powered by premium quality data feeds.

Canonical page: https://partners.optimove.com/integrations/altenar
Marketplace: Optimove Partner Ecosystem
Last updated: 2026-03-24
Logo: https://assets.partnerfleet.app/5g7fqifcsnlcl1nq2ybymyhhplut

## At a glance
- Partner Type: [Technology Partners](https://partners.optimove.com/t/partner-type/technology-partners)
- Partner Category: Sports Betting
- Industry: Gaming
- Region: Global, Europe, North America, Middle East, Latin America, Asia-Pacific, Africa
- Website: [altenar.com](https://altenar.com/)

## Call to actions
- **Request Integration** — submit the contact form on https://partners.optimove.com/integrations/altenar
- [Get started with Altenar](https://altenar.com/)

## Overview
Optimove and Altenar help sportsbook operators turn betting activity into real-time engagement and more relevant player experiences. By combining real-time event streaming, batch data integration, and deep personalization, sportsbook operators can build richer player profiles and deliver personalized experiences in real-time to maximize player lifetime value. 

## Screenshots
- ![Altenar](https://assets.partnerfleet.app/aj01cn4yolq0frsuct62oh8bcef3)

## Features
- **Real-time Event Streaming** — Betting events are delivered to Optimove in real time, making them immediately available for player targeting to maximize betting value.
- **Data Synchronization - Batch Data Proccesing** — Betting data is synced into Optimove to build richer segmentation, deeper customer insights, and analytics-ready structures.
- **Personalized betting recommendations** — Integrated betting-event data, and inventory data where applicable, powers personalized recommendations across the sportsbook experience, helping operators deliver more relevant content and journeys.

## Recommended Use Cases
Real-Time Event-Based Engagement Trigger immediate campaigns or messages based on live betting activity, such as a placed bet or viewed market. Audience Segmentation for Sportsbook Marketing Use betting behavior to build precise segments for retention, VIP nurturing, and lifecycle campaigns. Personalized Betting Recommendations Recommend relevant matches, leagues, and betting markets based on each player’s preferences and past activity. Tailored On-Site Sportsbook Placements Personalize banners and recommendation areas within the sportsbook to surface more relevant content and improve engagement. 

## About Us
Altenar provides a highly comprehensive and fully managed sportsbook solution to many of the leading brands across the globe. Its award-winning sportsbook solution delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.Built on many years of experience, Altenar’s sportsbook solution provides a vast range of front-end features and back-office functionality, which enable operators to improve player acquisition and retention rates. Its offering combines a wide range of sporting events, a deep understanding of trading and risk, and a personalized UI to ensure each operator has the ability to differentiate themselves in the market.